How to pitch 3D to your company


Immersive collaborative environments may be the perfect solution to a company’s training or collaboration needs — but may be a hard sell if the senior management still thinks of 3D environments as video games.

According to a new report from analyst firm ThinkBalm, proponents of virtual worlds technology need to present a compelling business case. Authors Sam Driver and Erica Driver recommend that a proposal  include the following items:

  • Quantification of the business problem
  • Connection to high-level organizational objectives
  • Description of the immersive solution — backed by visuals
  • Bottom-line benefits of the solution
  • Costs of the solution
  • Market and competitive analysis

In addition, immersive tools proponents may need to educate their companies about the value of this technology, the authors say. “Many may think that the limits of immersive technology are video games and social networking.”

Companies also need to understand that immersive meetings are more like physical meetings than Web conferences.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.