Virtual goods hit $1 bil in U.S.

The U.S. virtual goods market doubled in size from 2008, to  reach $1 billion this year, according to a new report from Inside Network.

“While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scale in the United States,” said Insight network editor Justin Smith in a statement.

Virtual goods on

Virtual goods on

The size of the Asian virtual goods market reached $7 billion in 2009.

One of the major reasons for the sudden rise in the size of the U.S. market was that social networks like Facebook have begun distributing virtual goods, said the report.

Other distribution channels for virtual goods include virtual worlds and massively multiplayer online games. But more channels for virtual goods are likely to emerge, the report’s authors said, including console games and iPhone apps.

“Virtual goods may be bringing the largest disruption entertainment, communication, and e-commerce infrastructure companies have seen for a long time,” said co-author Charles Hudson, vice president  of business development at Serious Business, and host of October’s Virtual Goods Summit.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

2 Responses

  1.' Behind the curve says:

    Yeah, this was new news – when the study was released back on October 14th. FAIL.

  1. November 29, 2009

    […] Hypergrid Business (Hong Kong) – Virtual goods hit $1 bil in U.S. “The U.S. virtual goods market doubled in size from 2008, to reach $1 billion this year, […]

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