Cisco backs new virtual world

PRESS RELEASE: New Virtual World Enables Companies To Utilize Paid Online Assistants, Next-Generation Avatar

United Nations Citizens Features Lifelike Stores With Digital Signage, Paid Employees

EW YORK, NY. —  Making use of the core graphics engine used in the smash hit AVATAR, Cisco Systems and Equifax have partnered with Heads & Tails TV, Faithful Friends TV & Montage Systems, to create United Nations Citizens, a virtual living environment for consumers and businesses, unveiled today at the 99th Annual National Retailers Federation Expo in New York.

United Nations Citizens is a collaboration of numerous international partners that have invested millions of dollars into technologies that provide e-tailers with a unique virtual world. Featuring lifelike avatars for both stores and consumers, United Nations Citizens enables online commissioned sales assistants and paid greeters to become faithful friends helping consumers with questions and purchases.

“We’ve created the world’s first virtual workplace where real people can actually hold down good paying jobs,” said Anthony Loiacono, CEO at Heads & Tails TV. “We’ve created a whole new way of putting people to work, selling the products and services of more than 330 name brand retailers.”

(Photo courtesy Cisco.)

(Photo courtesy Cisco.)

A number of next-generation features are used in United Nations Citizens, including in-world HD television screens with passion point programming and active website links; audio chat capabilities with paid greeters from in-world companies; state-of-the-art media file servers to ensure a pure HD experience; hyper-local programming opportunities, such as high school sports, festivals, fashion, game and social media networks; plus mobile and online extensions for a more robust experience.

“Advances in virtual and augmented technologies allows content to reach audiences in methods that were speculation in the prior decade. Cisco Digital Media Creative Services along with global content and innovative partners such as Heads & Tails will provide solutions that address the content demands of the new decade as showcased at the National Retail Federation show in New York City” said Dos Dosanjh, World Wide Customer Solutions Manager of Marketing with Cisco Digital Media Creative Services.

More than 330 stores already are members of United Nations Citizens through affiliate marketing agreements, including Apple iTunes, Microsoft Store, Walmart, and Sky Mall, providing customers a unique way to view products and services in a setting that replicates real-world environments. Member companies are able to scale real-life presentations, combined with data collection, personalized product placement and digital signage, through seamless delivery over the web and mobile networks.

“By providing database management for United Nations Citizens, including geo-coding and geo-targeting for e-commerce and m-commerce offerings and content, Equifax is continuing its dedication to developing virtual technology,” said Dann Adams, President of US Information Solutions at Equifax, Inc. “In 2009 alone, there was more than one billion in revenue from 200 million virtual customers, a number that’s expected to grow to 1.6 billion in 2010, and we want to be a major part of providing services to this growing consumer and business space.”

For more information about United Nations Citizens and how to become a member, visit

About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

About Equifax

Equifax, (Public, NYSE:EFX), empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. Headquartered in Atlanta, GA, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe.

About Heads and Tails TV

Provides television programming, syndication, turnkey production services, and its shows such as Faithful Friends TV offers over 200 hours of television programming supporting pet parents. Core relationships and licensing expertise enables celebrity and business contracts, such as NASCAR’s Jeff Gordon, WWE’s Bill Goldberg, and active ties to SONY, NBC and other programming outlets.

About Montage Systems

Developer of the network operations center for a scalable infrastructure for data collection, graphic engine and mobile integrations, middleware implementation and human interface technologies.

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  • I was @ before reading this and reading this Press release post it I was not sure I had left the game humor site I was on previously.

    First off there was this grand statement "Making use of the core graphics engine used in the smash hit AVATAR" and then quotes by Equifax "continuing its dedication to developing virtual technology," (really?) and “In 2009 alone, there was more than one billion in revenue from 200 million virtual customers, a number that’s expected to grow to 1.6 billion in 2010, and we want to be a major part of providing services to this growing consumer and business space.” followed by the image of dog food products. Was this a sophisticated parody?

    Clicking thought to their site, I must say No I don't think so, this is no joke but still there are serious doubts about just how real this is:

    It appears they are using the Crytek Engine, Harris Punctuate™ as well as Equifax data services & LinkShare affiliate marketing with a Virtual/Real world economy offering real jobs and hype of collecting and trading valuable virtual goods and property. This is not about fantasy, anonymous avatars, but about real money & you a real facebook person, geo-located with a credit score. It is about advertisers using " an entertainment network based on “purpose built” programming, games and product offerings". To dig deeper watch their video @

    This reminds me of Second Life circa 2007 ie: repackaging get rich and corporate frenzy. There are big names and a slick video trailers but no download to be found and a signup requiring Facebook and "Do you agree to our terms and conditions set forth by United Nations Citizen *" agreement but no TofS or conditions anyplace to be found. Now who agrees to something they do not read? ~LOL~. (OK a rhetorical question), but to be serious in vulgar English WTF is this about?.

    We will see if this gets any traction or even gets off the ground.

  • JeanRicard — I've got to agree with your comments!

    Personally, I'm also not too excited about seeing yet another proprietary platform trying to attract business advertisers. Proprietary platform means proprietary viewer, and new avatars.

    I believe that the big growth in the 3D Internet will come from small business users, individuals, and non-profit organizations. Today, that means the SecondLife/OpenSim universe — compatibility of content, compatibility of avatars (at least for the OpenSim grids on the hypergrid), an ever-growing ecosystem of service and hosting providers and low, low, low prices.

    A platform doesn't have to have the best technology in order to take off. Look at the early Internet — the first Web pages sucked when it came to content, layout or design. They were riddled with security holes (hah! still are!) but there were a LOT of them. Everybody and his brother was putting up a Web page. Individuals. Schools. Researchers. Small companies putting up brochureware sites. The vast numbers of these made up for the fact that any individual site was pretty lousy.

    — Maria