Despite Cease & Desist Order, Frank Lloyd Wright’s Spirit of Innovation Lives On

The Frank Lloyd Wright Virtual Museum, which was recently granted a licensing agreement with the Frank Lloyd Wright Foundation (and later attained official 501(c)3 non-profit status from the IRS) was served a cease & desist order by lawyers representing the Frank Lloyd Wright Foundation.

This is a story that hits home for me, quite literally.  I live in Wisconsin, with Taliesen East just a few miles away, and I consider Frank Lloyd Wright to be one of the greatest architects that has ever lived.  I’m also a firm believer in the architectural potential for virtual worlds like Second Life, and the very pursuit of architectural innovation in these environments has completely changed my life and my career path in immeasurable ways.   When I first created my account over 4 years ago, I did so with the intention of using the virtual world in my own professional practice, but quickly realized that Second Life was so much more than a visualization tool, it was a place. Despite its quirks and clunkiness, it was (and still is) the single largest collective expression of human creativity the world has ever seen.

Frank Lloyd Wright Virtual Museum in Second Life. (Image courtesy Jon Brouchoud.)

For me, Second Life represented a glimpse into the future of the 3D web (by any name..).  Whether or not Second Life would become the standard for the 3D web, (I doubt that it will) it doesn’t really matter.  I’m not invested in Second Life, I’m invested in the premise and potential of the 3D web – a paradigm that’s only growing stronger each day, and I’m more convinced now than ever before that the 3D web will soon turn all things architecture inside out and upside down.  Second Life is a place to dream about how that might happen, and to start prototyping and experimenting with it.  Even though most architects won’t adopt virtual worlds for several more years, there is near unanimous consensus throughout the industry that realtime virtual models are the future of online architectural visualization.

This is precisely why I was impressed and inspired, and even a little surprised, that the Frank Lloyd Wright Foundation was so forward thinking and innovative in its support for the Virtual Museum through its licensing agreement.  Even if a virtual tour of a Frank Lloyd Wright design is only able to capture a tiny fraction of what its like to experience the real thing, and not every detail can be faithfully reproduced – at least its something.  Even if the graphic quality is still lacking because the technology is still young,  its still so much more immersive, experiential and social than looking at a picture or floor plan in a book.  Plus, it was a step in the right direction.  As the fidelity of virtual worlds matures over time, Frank Lloyd Wright’s legacy would be right there with it, and I thought that was great.  When Frank Lloyd Wright was alive, he lived ahead of his time – incorporating futuristic and innovative new technologies at every turn.  He was always focused on the future, almost to a fault.  Yet, for all outward appearances, the Foundation seems focused on the past with this move – perhaps out of short-term necessity, more interested in the profitability of branded merchandise.

Fortunately, we don’t need a licensing agreement to carry on the *spirit* of Frank Lloyd Wright’s work in virtual worlds.  Nobody holds a copyright on that, and I think that futuristic spirit of innovation is already alive and well all throughout the virtual frontier.   In fact, Mr. Wright may have been somewhat disappointed in our attempt to bring heritage from the past into this new frontier, in much the same way Americans were building Victorians in the late 1800’s and early 1900’s.  One of the very first orders of business in Mr. Wright’s career was to systematically dismantle that blind adherence to the past, and to find a new language of architecture for a new country, rooted in its inherent characteristics – not in an arbitrary past.  He looked to the innate qualities of the environment within which he was working (quite literally, the prairie’s of the midwest) and came up with an altogether unique and distinctive vision for a new architectural language.

I wish the Virtual Museum could stay open for its historical and educational importance, and I think its a short-sighted mistake for the Foundation to demand its closure, but I would argue that its far more important for us to find ways to build upon Mr. Wright’s legacy through his spirit of forward-thinking innovation, and discovering new languages of architecture that are specifically suited to the unique characteristics of the virtual frontier.  If Frank Lloyd Wright could experience virtual reality today, do you think he would start replicating buildings from the past?  I highly doubt it.  I think he would look to the future, and proceed to systematically blow our minds with conceptual breakthroughs and futuristic ideas that even the most visionary among us would struggle to comprehend – just as he did when he was alive.

Here’s how the rest of the metaverse reacted to news of the closure:

John Carter McKnight of Aporia: Shame on You, Frank Lloyd Wright Foundation

Ron Blechner of Second Tense: Frank Lloyd Wright Foundation Lawyers C&D Virtual Museum

PrimPerfect: Frank Lloyd Wright Museum to Close Sunday

Tateru Nino of Dwell On It: Frank Lloyd Wright foundation Lawyers Reverse Position Cease and Desist on Previously Approved Second Life Content

Betterverse.org: Frank Lloyd Wright Foundation Forces Closure of Virtual Museum on December 10

Wagner James Au of New World Notes: Frank Lloyd Wright Foundation Withdraws License to Virtual Frank Lloyd Wright Museum in Second Life – Then Sends Cease and Desist

Kate Miranda of Music Island: Frank Lloyd Wright Museum to Close

Richard Elen of Brideswell Associates: A Sad Day for Virtual Frank Lloyd Wright Fans

(This article reprinted with permission from ARCH Virtual.)

jbrouchoud@gmail.com'

Jon Brouchoud

Jon Brouchoud is founder and CEO of ARCH Virtual, which develops virtual reality solutions with Oculus Rift and game development engines for use in visualization, simulation and marketing solutions.

  • AngelleRG

    Short sighted is an understatement. The letter sent out states that FLW Museum asked for the homes to be taken down because these are not exact replicas. If they is the case, then FLW does not own those floor plans, not to mention that FLW Museum in NFP which means the US government gives them TAX FREE STATUS. Would this not mean that it is then in partnership with the citizens of the US?