InXpo’s VX takes virtual events mobile

Press release: VX Platform Combines Industry Leading Scalability, Reliability and Security with new User Interface, Making Virtual Event Production Easier than Ever

CHICAGO — INXPO announces the General Availability of INXPO VX Platform. The most scalable, reliable, secure and flexible virtual business platform is now the easiest to use. After initial adoption by select clients and partners, INXPO VX Platform is now generally available to all INXPO clients.

“Back when we started the company, virtual events were fairly complex to set up,” said Malcolm Lotzof, Co-Founder and CEO, INXPO. “Before VX Platform, I never created my own virtual event. Now I have. And in fact, my sales reps are building their own demo environments in VX Platform and arriving at the prospect’s door with a working prototype in hand,” continued Lotzof.

(Image courtesy InXpo.)

In addition to simplifying event production, the attendee-facing user interface of VX Platform is simpler, allowing content and brands to take center stage. VX Platform introduces a brand new graphical metaphor that streamlines attendee experiences by focusing more on content, such as video, social media and interactive chat, rather than images of physical objects.

“While our technology is important, the real success of an event is completely dependent on the content and how the technology allows event producers to present content to attendees,” said Lotzof.

To broaden the reach of virtual experiences to business professionals on the go, INXPO VX Platform now includes mobile support, on iOS and Android-based tablet devices. “Mobile attendees can now access all areas of an event on the iPad. For video delivery on the iPad, we also facilitate the use of Ustream, YouTube and our own on-demand media player, all with access to live Q&A and polling, creating a highly engaging experience,” said Lotzof.

While virtual events have never been so easy to create, or access, the underlying INXPO platform has not changed. The security, reliability and flexibility of the platform remains the same.

About INXPO

INXPO is transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. We are the leading technology platform for virtual events and virtual business environments that connect, engage and educate audiences. We have delivered more than 1,000 successful virtual events and experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, HIMSS, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web. Visit us at www.INXPO.com and on Twitter at @INXPO.

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