Press release: UtherConvention Trade Show Will Showcase Best of 3D WebÂ and Demonstrate Breakthrough Convention Concept
- Session with attorney Greg Piccionelli about intellectual property rights in virtual worlds
- Educational sessions on PhotoShop, running a virtual business, becoming a virtual DJ, and using the Utherverse marketplace
Vancouver, BC â€“ Utherverse Digital Inc., creator of the Virtual World Web (VWW), todayÂ announced it will host the worldâ€™s first completely virtual convention, UtherConvention 2011, this July 8thÂ and 9th. This groundbreaking virtual trade show will showcase the best of virtual world technology, andÂ will fittingly be held live on the 3D web.
UtherConvention will have all the features attendees would expect to find at a state-of-the art, realÂ world convention held in a convention center, from the massive trade show floor filled with a varietyÂ of exhibitors, to the informative seminars, panel discussions, and networking events. Yet, the virtualÂ convention also offers opportunities not possible in the real world, notably the ability to have an infiniteÂ number of global participants come together around a common interest, in real time, at an extraordinarilyÂ low cost.
â€śOne of the most amazing things about this concept is the cost structure,â€ť said Brian Shuster, UtherverseÂ founder and CEO. â€śBy creating a virtual convention, we have significantly reduced the cost of hosting aÂ global event. We are able to charge people less than $1 to attend, and itâ€™s under $50 to have a booth. SoÂ now people from all over the world can afford to come and explore the next generation of virtual worlds,Â and see how the 3D web will materialize over the next few years.â€ť
The UtherConvention floor will feature between more than 100 Â exhibitors, including some of the largestÂ players in the 3D internet. The two-day event will also include a range of informative seminars and panelÂ discussions by noted speakers from the virtual world web, plus cocktail parties, meet and greets, andÂ other social events at which business owners can network. There will even be live entertainment on theÂ trade show floor, including a comedy show by popular Utherverse performer Patrick Maliha, which willÂ close the first day. The event concludes with the Playerâ€™s Ball, a high-end, invite-only reception.
The VWW has registered more than 8 million members that use Utherverseâ€™s PC & Mac compatibleÂ 3D Web browser to navigate a network of 60,000 virtual 3D communities – interacting, socializing andÂ conducting business in sophisticated ways not possible on the â€śflatâ€ť Internet. In this virtual world, everyÂ person has a video game-like avatar they can use to perform at karaoke bars, try on clothes at actualÂ virtual stores, and even teach or attend live online classes at UtherAcademy.
Throughout UtherConvention, all of Utherverseâ€™s normal tools apply, including 3D voice and audio, whichÂ will allow participants to overhear and participate in conservations as they walk through the conventionÂ hall. Exhibitors and speakers can display products, set up screens to show slideshows or videos and useÂ PowerPoint and props, just like they would in a real world convention.
UtherConvention is the first, and smallest, in a series of upcoming trade shows to be held on theÂ Utherverse platform. Next, in early October, will be World of Warcraft FANCON, a virtual convention forÂ players of the wildly popular online role-playing game, and for all the cottage industries that surround it.
Up to a half a million people globally are expected to attend this virtual event, which would be hard to pullÂ off in the real world.
â€śThese conventions showcase the power of the 3D Web. It enables you to do things that the flat webÂ canâ€™t, and that are impossible to do in the real world,â€ť said Shuster â€śThis technology opens up a wholeÂ arena of conferences that couldnâ€™t happen before. Millions of World of Warcraft players arenâ€™t going toÂ spend thousands of dollars each and fly halfway around the world to see whatâ€™s new with the game andÂ meet others in their guild. But for $2, they absolutely will.â€ť
Utherverse is the leading developer of the 3D Web, the Virtual World Web (VWW), which currentlyÂ consists of more than 60,000 independently operated virtual worlds. The company was formed in 2002Â with the goal of supplementing the flat web with a 3D web that could bring a new kind of efficiency toÂ businesses and users, in entertainment, education, commerce and charity.
Among Utherverse’s offerings are the Virtual World Web –Â TheVWW.com — which provides simple softwareÂ that enables anyone to create their own Virtual World, and Virtual-Vancouver.com, a music-focusedÂ online community.
For more information, please see http://www.utherverse.net