HG Biz Plan: Safety Viewer

The premise: As the number of grids proliferates, so does the number of destinations not safe for children. Schools and parents can install software that protects children from inappropriate websites — similar software designed for the hypergrid could protect children from grids dedicated to gambling and adult activities.

The business

The filtering software would either be built into a viewer, or act as a separate, standalone piece of software. Initial customers would be schools, probably high schools, who want to allow their students to explore the various educational offerings available on the hypergrid. As the hypergrid becomes more popular, parents would start to buy the software to use at home, as well.

The World of Begabungs is an educational world for children, aimed at giving them a safe environment -- but not everything in the metaverse is kid-friendly.

The revenue streams

Customers would pay for individual or educational licenses. Other potential revenue streams include consulting services to help grids manage their maturity ratings, or custom viewer development work.


As the hypergrid expands, it will become harder and harder to monitor grids — but the potential customers base and product revenues would grow as well.

Competitive advantage

The first major player on the scene will help create and define the market. On the Web side, for example, “NetNanny” is synonymous with filtering software.


No filtering system is perfect, and customers will complain if too many adult grids sneak through — or legitimate educational grids are blocked. And if the market proves profitable, competitors will inevitably arise, so continuous innovation will be critical to success.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

6 Responses

  1. graymills says:

    Um, that picture’s not of BioZone (but thanks for the kind words anyway).

  2. graymills says:

    Although I guess it could be a different BioZone — in which case ignore my comment about “the kind words” 😉

  3. klingner@silverday.de' Silveryon says:

    The Picture is from the World of Begabungs.

  4. It was late… I had both images cued up… looks like I used the image for one and the caption for the other! 

    Meanwhile, if you’re interested in learning more about Begabungs, it’s a project of the Bavarian Center for Gifted and Talented Children:


  5. freddleftwich@gmail.com' Fred Leftwich says:

    This should happen in some way.  I am really excited to bring my children on the grid and have a personal home region, but the dangers are too great.  Shame really.

    Don’t even know if there has to be a business model for this.  I use K9 Web Protection and it is free software.  Why can’t a grid equivalent be developed?

    Why is there so much consternation and complexities to delineate adult content from general content?  Bleh…

    I am in no way trying to censor anyone and am 100% for individual freedom, but as a parent I have a strong desire to have some sort of safe haven for the minors in my life.  Why is the Internet always everything or nothing?