What’s the top metaverse blog?

Nothing gets the juices going like a little friendly competition. In updating our advertising demographics and getting our Google analytics for 2013 — we had over 125,000 unique readers! yay! — I got curious about how Hypergrid Business stacked up against other publications that cover OpenSim and the hypergrid on a more-or-less regular basis.

I ran pretty much every blog out there through Alexa, and besides us, the four top sites for OpenSim coverage are New World Notes, Daniel Voyager’s Blog, Dwell on It, and Living in a Modem World. I’m not counting the Second Life lifestyle blogs here, some of which have quite a bit of traffic but rarely, if ever, mention OpenSim.

According to Alexa, we’re doing pretty well — the red line in the graph below is Hypergrid Business, and the green line we’re twisted around is New World Notes. The other three blogs are in a stiff race for third place.

(Click for larger image.)

(Click for larger image.)

Here’s a closer look at the numbers from the very far end of the Alexa chart. With Alexa, the lower the number, the better. So, for example, right now Google is ranked 1, Facebook is ranked 2, and YouTube is ranked 3.

Alexa rankings for top five metaverse blogs as of the end of January 2014.

Alexa rankings for top five metaverse blogs as of the end of January 2014.

We’re not actually competing for readers at this point. There’s so little information about OpenSim and the hypergrid available right now, that the more sources and voices, the better. I personally read all of these blogs, and those of my readers who haven’t visited them yet to check them out.

And we all have slightly different areas of coverage, approaches, and opinions as well. So even if we sometimes do cover the same story, we do it from different perspectives.

There is a new competitor to Alexa rankings, called SimilarWeb, which shows New World Notes doing substantially better.

The blue line is New World Notes, the orange line is Hypergrid Business.

The blue line is New World Notes, the orange line is Hypergrid Business. Oh, the horror. We’re being pummeled.

However, it seems to be counting only half of Hypergrid Business traffic as reported by Google Analytics.

Now, if SimilarWeb is also undercounting New World Notes traffic the way that they’re undercounting ours, then New World Notes is doing extremely well. Kudos! Or maybe they’re still getting the kinks out of the system, since they just launched, and Alexa has been around for a while.

I’ll be keeping an eye on both these metric sites, just in case.


Related Posts


Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

6 Responses

  1. enerhax@yahoo.com' Ener Hax says:

    bummer that this wasn’t done during the time of my insane 45-month-never-missed-a-day-averaging-1.5-posts-per-day-in-the-top-1.72%-of-the-web-according-to-Alexa days =)

  2. inara.pey@gmx.com' Inara Pey says:

    I’m surprised I’m listed at all (modemworld.wrodpress.com); my coverage is primarily SL – I’d say at least around 95% by volume – as that is where a good 90% of my time is spent (more since around mid-2013). While I try to cover key news from OpenSim as and when I can, my coverage is by no means extensive. Perhaps i should make the effort to do more…!

    But this does raise an interesting question as to how large a blip OpenSim creates on the metaverse blogsphere as a whole …

  3. Nov 2016 update: We just hit 100,859 unique readers for the month of November, a record high. Most of the new readers are here for the virtual reality hardware reviews, though, not OpenSim news — though they might be getting OpenSim news as a side benefit. Or, at least, getting a hint that OpenSim exists.

    The Alexa ranking for Hypergrid Business is now at 110,663. Of all the other blogs mentioned in this article, only New World Notes still shows up on the Alexa chart, and it has been hovering at around 400,000. (With Alexa, the lower the rank number, the better.)

    I do have to say, though, that the Alexa rank doesn’t seem to be correlated to our Google Analytics traffic numbers, except in a very very general kind of way. Maybe it’s because when our traffic grows, so does the traffic of a lot of other websites?

  4. da.tonyhayward@gmail.com' Da Hayward says:

    fantastic well done

  5. bagman1673@gmail.com' Allan Carr says:

    Good for you Maria!