Oculus Rift-based ad goes viral

A Swedish Internet service provider has created an ad to demonstrate how terrible slow Internet speeds are, with a viral video that uses the Oculus Rift.

The company, Umea Energi put the Oculus Rift, paired with a webcam and a Raspberry Pi,  to create a lag in the way people perceive the world.

The end result is not conducive to making eggs.

Oculus Rift ad eggs

Or bowling.

Oculus Rift ad bowling

Watch the full video below.

maria@hypergridbusiness.com'

Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.