Report cast spotlight on brands in virtual reality

A new report by UK research firm KZero highlights a number of brand-related projects in virtual reality.

These include a recreation of the Wall from the Game of Thrones television series.

KZero  Game of Thrones

(Image courtesy KZero.)

You can read more about the Game of Thrones simulation here, or watch the video below.

Then there’s the Tron simulation, where you can put on an Oculus Rift and ride a simulated lightcycle. Find out more on the RiftCycles Project site, or watch the video below.

And the simulation of Jerry’s apartment from Seinfeld, Jerry’s Place.

maria@hypergridbusiness.com'

Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.