The red carpet gets the virtual reality treatment

(Image courtesy Jaunt VR.)

(Image courtesy Jaunt VR.)

Virtual reality camera maker Jaunt VR has teamed up with entertainment industry Variety for the first-ever virtual reality coverage of a red carpet premiere.

David S. Cohen of Variety and Tara McNamara of ThatWasSomething.com co-hosted the coverage Monday night of the Hollywood premiere of “Gardians of the Galaxy.” Kenneth Voelker of Jaunt operated the VR rig.

“Viewers who view the VR video with Oculus Rift goggles will be able to see the entire scene as if they were there,” Variety reported, “including the throngs on jam-packed Hollywood Blvd., the marquee of the El Capitan theater and its video screen showing standard video red-carpet coverage, and the press gaggle.”

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.