11 thrilling non-game VR experiences

Until very recently, if you ever found yourself talking about virtual reality, it was probably because you were cornered by a wild-eyed science fiction enthusiast breathlessly describing the holodeck on the USS Enterprise, the light cycles in the Tron mainframe, or dodging bullets in the Matrix. You almost certainly weren’t talking about business, and, let’s admit it, you were probably trying hard as possible to politely escape the conversation. But times have changed. If you think virtual reality is still just for sci-fi nerds and gamers– think again.

Imagine sending your clients on an incredible journey they won’t ever forget. Virtual reality for business means that instead of telling clients how your product or service meets their needs, it’s now possible to show them.

From healthcare to entertainment, take a look at our top 11 favorite virtual reality experiences. Be inspired by how different industries and big name brands are using virtual reality.

1. Suzuki – Himalayan Driving Experience

Feel the intensity of a Himalayan driving experience in a Suzuki Swift.

2. Sacramento Kings’ Arena

Arch Virtual partnered with Sacramento Kings to allow fans to experience the new arena before it was built.

(Image courtesy Arch Virtual.)

(Image courtesy Arch Virtual.)

3. Shell – Unlock More Energy

Shell Global uses virtual reality to help scientists and engineers discover new oil and gas resources.

(Image courtesy Shell.)

(Image courtesy Shell.)

4. Beck Concert

Virtual reality made its way to Sundance when Beck’s concert was transformed into an interactive web experience.

5. HBO – Game of Thrones ‘Ascend the Wall’ Experience

At SXSW, Game of Thrones fans had the chance to put themselves inside the show.

6. Institute for Creative Technologies (ICT) – Treating PTSD

Currently, there’s a ton of research going towards using virtual reality to treat PTSD patients.

7. Warner Bros. – Into the Storm Movie Experience

During Comic Con, Warner Bros. immersed people into the world of its new film, Into The Storm.

8. Nonny de la Pena – Immersive Journalism

Nonny de la Peña and her team at University of Southern California’s Annenberg School of Journalism are leading the path towards immersive journalism by placing people into the center of the news using virtual reality.

(Still from BBC video.)

(Still from BBC video.)

9. Swedish Internet Provider – Living With Lag

A Swedish Internet provider created a Oculus Rift-based ad, that went viral, on living with lag. Watch the ad here.

Still from video.

Still from Umeå Energi video.

10. Oakley Inc. Motocross Experience

Oakley gives fans a fully immersive 360-degree experience by putting them right on the track with champion, Ryan Villopoto.

(Image courtesy Oakley, Inc.)

(Image courtesy Oakley, Inc.)

11. PETA ‘I, Chicken’

PETA recently launched “I, Chicken” to promote the vegan lifestyle on college campuses.

Screenshot of PETA video.

Screenshot of PETA video.

Bonus virtual reality application

Craving more virtual reality inspiration? Our team has been working on a Guided Meditation virtual experience.

Need 10-minutes of zen? Enjoy the tranquility of walking on the beach while you watch the waves gracefully hit your feet. More information and download link here.

shannon@cubicleninjas.com'

Shannon Callarman

Shannon Callarman is the marketing coordinator for Cubicle Ninjas, a design agency offering services in presentation design, video development, and virtual reality. She writes about design, business, and technology.