Lexus to bring virtual reality to showrooms

The 2015 Lexus RC 350. (Image courtesy Lexus.)

The 2015 Lexus RC 350. (Image courtesy Lexus.)

Luxury car maker Lexus may soon become one of the first companies in the UK to use Oculus Rift headsets to give customers test drives and the ability to see how their cars will look with their selected options, according to an article today in Automotive Management.

“Things like the virtual reality headset are a talking piece but it links together what we’re trying to do to link the digital world with the physical space,” Richard Balshaw, Lexus GB managing director, told the publication.


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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.