3rd Rock posts explosive growth post-hypergrid

After turning on hypergrid connectivity in mid November, 3rd Rock Grid saw a dramatic spike in both active users and in region purchases.

“Growth has been exploding the last few weeks,” grid owner and founder Terry Ford — also known as Butch Arnold in-world — told Hypergrid Business.

Historic 3rd Rock Grid statistics. (Hypergrid Business data.)

Historic 3rd Rock Grid statistics. (Hypergrid Business data.)

The grid has also made other changes, and ran an $8 “first land” promotion.

Terry Ford

Terry Ford

“Seems the combination was a big hit with our old users and many new users,” Ford said. “So much so, that we have been forced to add more hardware.”

The grid has gained more than 120 regions and over 200 new active users — a 49 percent increase in active users over the course of just one month.

3rd Rock owns all of its own hardware and uses a data center located in Columns, Ohio to house the systems.

“We’ve just added a new server with 48 total cores and 192 GB RAM,” he said.

The grid has experienced no adverse issues as a result of turning on hypergrid connectivity, he said.

3rd Rock Grid's welcome area features mentors, links to in-world destinations, and a small selection of freebies.

3rd Rock Grid’s welcome area features mentors, links to in-world destinations, and a small selection of freebies.

“We have appreciated all of the nice comments concerning the performance of our grid, our new features and the increased traffic that hypergrid has brought us,” he said.

In other news, the Hypergrid Safari opened an embassy on 3rd Rock Grid. In addition, the grid is testing variable-sized regions and OAR and IAR exports, and will soon be offering them to residents.

OARs are OpenSim region archive files, and IARs are inventory archives.

Region owners will also get an online tool that will allow them to turn hypergrid on and off, change their region’s location, and restart regions.

“3rd Rock Grid has also recently partnered with Digital Worlds Group,” Ford said. “We hope the expertise from the DWG team will help us to bring new features to our grid at a quicker pace.”

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

10 Responses

  1. kfc509@aol.com' Customer says:

    I like what they done they made a promise and true to their wordu,now they are rewarded,
    A good lesson for the owners of Inworldz to consider about promises & many merchants are now bypassing that grid to go strait to Kitely marketplace from SL.
    Inworldz had a chance to help promote a great marketplace Inbiz to the hypergrid but they handicapped her ability to offer features by not giving her the API & access she needed while shooting down any chances of hypergrid delivery that’s a fact.

    Good job! 3rdRock! for putting your residents first with customer choices while keeping true to your word.

  2. shawnkmaloney@gmail.com' shawnkmaloney . says:

    I appreciate the explaining of IAR & OAR. Everyone should take note, and do the same periodically when using any acronym. And I REALLY like the idea of these tour groups having “embassies”. on various grids. All grids (if able to run smoothly) should be catering a region for groups that support and enhance OpenSim ACTIVELY on a daily and/or weekly basis. unfortunately, there are not enough folks yet, that are able to put in the time it takes to keep several embassies active on a daily or weekly basis. Just a time thing. 🙂

    • Thanks! I have to keep reminding myself that half of HB’s readers are first-time visitors who somehow came across a link to an article in a search engine, or through social media, or some other channel. My goal is to interest at least some of them in learning more!

      Those who come from Second Life or other virtual worlds, in particular, are the prime target audience, not just for this publication, but for all the grids and hosting vendors and content creators as well.

  3. Butch Arnold says:

    Thank you for the comments.
    Our users have had the ability to download “OAR” files.. or backups of their regions for over a year now, but we are currently working on the inventory feature now.

  4. services@farworldz.com' Talla Adam says:

    I agree, well done Butch Arnaold for enabling Hypergrid access to 3rd Rock. I see your traffic growing since opening up and you deserve everyone’s admiration for demonstrating that Hypergrid is not to be feared and will bring new visitors and paying customers to your world. The number of HG enabled grids is growing and with that goes an expanding market for both free content and paid-for quality goods. More people are getting the hang of Hypergrid and talking about it. I personally have been promoting Hypergrid for almost as long as it’s been possible. I have blogged about it and built up the largest G+ social network of virtual world users at Opensim Virtual ( https://plus.google.com/communities/116284417302234467612 ) so I know the time is right for more closed grids to open up and share in the traffic and trade to be had.

  5. Well done! I’m really, really glad to hear this. I hope this is solid proof that using Hypergrid is actually a benefit for both the users, potential visitors, but also to the company operating the grid, since it means they will get more customers and more revenue from them. It does make sense ‘after the fact’, but I congratulate 3rd Rock Grid for being bold enough to test this out in practice, not theory and reap the rewards for helping to expand the Metaverse 🙂 instead of limiting themselves to a closed environment…

    • tommy@3rdrockgrid.com' Tommy Rock says:

      Thank you, Gwyneth! Being part of the metaverse is our core goal. With 3RG now HG accessible, we have the ability to attract many new visitors to our music and event-themed grid. We hope to provide an immersive experience for all HG travelers. We will be building an HG Transport Hub very soon in the Welcome region, targeting the most popular HG destinations. Lots of changes up and coming for 3RG in 2015, so, stay tuned!

  6. hi boss -waves to butch-

  7. trrlynn73@gmail.com' Minethere says:

    oh, and look!! I made the first 3rg purchase from Kitely to my 3rg avie and got my friend Fuschia’s pretty gown she just put up-))