Apparel maker uses VR for marketing

Clothing maker takes virtual reality users on an outdoor adventure.

Clothing maker takes virtual reality users on an outdoor adventure.

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality promotions.

Watch the video below.

Read the full story at AdAge.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.