Mattel releases VR View-Master

(Image courtesy Mattel.)

(Image courtesy Mattel.)

Mattel has updated its View-Master toy, this time, for the smartphone-owning virtual reality generation.

The headset, which is scheduled to hit the market in the fall, is made in bright primary colors and works the same way as any other Google Cardboard-compatible headset — it breaks up the cellphone screen into two sections, and uses lenses to trick the viewer into feeling that they’re immersed in a 3D environment.

The View-Master will also come with a reel — additional reels to cost around $15 for a set of three — which will add augmented reality effects.

But even without the reels, the View-Master can be used as a standard Google Cardboard headset, with around 200 compatible virtual reality apps already in the Google Play store.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.