Mountain Dew releases VR Snow Experience

(Image courtesy Mountain Dew.)

(Image courtesy Mountain Dew.)

Mountain Dew has produced the Dew VR Snow Experience, a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry.

The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas and will be available for the Oculus Rift and Samsung’s Gear VR.

The virtual adventure stars Olympic snowboarders Danny Davis, Scotty Lago, and pro snowboarder Jack Mitrani.

Read more about it at The Drum.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.