Wells Fargo goes on tour with VR experience

(Image courtesy Ildar Sagdejev via Wikipedia.)

(Image courtesy Ildar Sagdejev via Wikipedia.)

Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

It’s called the Together Experience tour, and has consumers playing a virtual maze game and includes social media components.

“The primary purpose is branding and getting Wells Fargo out there in a new and different and fun way,” Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo, told American Banker.

Read full article at American Banker.

maria@hypergridbusiness.com'

Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.