UK supermarket offers VR Halloween experience

ASDA Halloween haunted house

ASDA Halloween haunted house.

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel, and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a week.

The 360-degree video can be watched on a traditional screen, where viewers can scroll the video to look in any direction. Users can also watch the video in immersive virtual reality if they have a compatible headset.

The supermarket is giving away free Google Cardboard sets sets in five stores. Google Cardboard-compatible headsets are also available for order from dozens of manufacturers starting at under $10.

The video also includes TrueView cards – a new YouTube feature that shows product information and allows click-to-buy options.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.