Omni hits the road

The Virtuix Omni at the mall. (Image courtesy Virtuix.)

The Virtuix Omni at the mall. (Image courtesy Virtuix.)

The world’s leading virtual reality treadmill, the Virtuix Omni, has begun shipping the devices to its Kickstarter backers last month, saw around $15 million worth of interest from individual investors through SeedInvest, and won at Top Pick Award from Tom’s Hardware at the CES show in Las Vegas (see video below).

The company also took the Omni out to the public. In the video below shoppers at a mall in Austin got to try out the Omni’s commercial entertainment use case.

“We had a constant stream of mall visitors lining up to pay $10 for a five-minute Omni experience,” said Virtuix CEO Jan Goetgeluk in an update to supporters. “Our experiment illustrates that a commercial Omni operator could have a profitable business offering pop-up or location-based VR experiences to the public. The mall visitors loved their Omni experience.”

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.