Press release: THE VOID Launches Ghostbusters: Dimension, an Immersive Hyper-Reality Experience Powered by Unity Technologies 3D engine at Madame Tussauds New York
New York City, NY & San Francisco, CA—Unity, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, today announced a new and truly unique virtual reality experience, Ghostbusters: Dimension, which has been built using the Unity Technologies platform. Led by tech innovators THE VOID, the experience was created in partnership with Sony Pictures, Madame Tussauds New York, and Ghost Corps.
In Ghostbusters: Dimension, The Void’s proprietary hardware and software allow guests to step beyond reality and into the world of the Ghostbusters. Based on the new movie, this first-of-its-kind, hyper-reality experience blends real world physical environments with a unique untethered virtual reality setup that uses real-time interactive effects powered by the Unity Platform and 3D engine.
“This is precisely the kind of innovative use of VR that Unity is now powering with our 3D engine and platform,” said Clive Downie, CMO of Unity Technologies. “With an untethered VR experience that allows people to roam freely and interact with a physical world that matches the digital one they are seeing, consumers will have whole new levels of delight as they lose themselves in another realm. It’s giving presence to interactive storytelling putting people into the Ghostbusters world with high definition, high frame rate high excitement action, powered in part by Unity.”
Audiences get to experience what it’s like to be a Ghostbuster, tracking and trapping a supernatural foe through a New York apartment complex. The entire experience lasts about 15 minutes, with up to three people at a time and is scheduled to open to the public at Madame Tussauds New York on July 1, 2016 as an add-on to their Ghostbusters Experience.
“The Ghostbusters world is the perfect fit for The Void because you literally strap our Rapture gear on and it turns into your proton pack and proton gun,” said James Jensen, chief visionary rfficer at The Void. “One of the key components to powering this experience is a powerful 3D engine, and Unity was the obvious choice. Their VR platform allowed us to rapidly iterate on our ideas, while offering us an editor that lets us focus on storytelling instead of being bogged down in writing a lot of code.”
About The Void
The Void is leading the world in a new form of immersive entertainment. A combination of a physical set, real-time interactive effects, and virtual reality are utilized to create powerful hyper-reality experiences, that meld the digital and physical worlds together, allowing guests to step beyond reality and into their favorite movies and video games.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including the Unity Asset Store, Unity Cloud Build, Unity Analytics, Unity Ads, Unity Everyplay and Unity Certification. Unity Technologies serves over 5.5 million registered developers including large publishers, indie studios, students and hobbyists around the globe.