Harleys, VR … and the AARP

7th Annual Sturgis Motorcycle Rally. (Image courtesy AARP.)

7th Annual Sturgis Motorcycle Rally. (Image courtesy AARP.)

Three things that you might not think go together — riding a Harley through the main drag at this year’s Sturgis Motorcycle Rally, virtual reality, and the American Association of Retired Persons.

But here’s the latest sign that virtual reality is rapidly becoming a new medium for all demographics and interest groups.

Watch the 360-degree video below:


“This VR video is another example of how AARP is accelerating its efforts to #DisruptAging, which focuses on replacing negative and inaccurate stereotypes that exist about aging with a realistic and positive representation of what aging has come to mean,” AARP spokesperson Alexander Guerin told Hypergrid Business.



Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.