Email a copy of 'VR ad industry working to fix fragmentation issue' to a friend
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Hypergrid Business
Covering virtual reality, immersive worlds, and other emerging technologies
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“Our ad units have seen a ten-fold uplift in interaction rates relative to standard units that would typically fill that same inventory,†said Rucker. “And those users that interact have spent over a minute of dwell time with this immersive content.†Considering attention spans on the internet in general, a one minute dwell time says a lot about your product in general. It makes me wonder if inworld creators in Second Life and OpenSim consider dwell times when planning their ad placements.
Hehehe. for VR ads, yes, everybody does before placing. Like in general case of websites. By the way, most ad platforms are very concerned about such and other stats