Island Oasis free land marketing campaign pays off

Free land on Island Oasis.

On the back of a new free land offer marketing campaign, Island Oasis gained 603 new registered users this past month, nearly twice as many as in March. This was the highest number of new registrations since the grid first launched in 2011.

The grid offers free parcels of 4,896 square meters each with a building allowance of 280 primitives, one parcel per resident.

Island Oasis was originally a closed grid, but turned on hypergrid connectivity a little more than a year ago, and saw its active users increase for the next few months, though not quite as sharply as this month.

Currently, Island Oasis has its own currency, $Ps. It supports real-money cashouts and has ATMs on Island Oasis and other grids so that people can purchase the currency and cash out in real world currency.

Gloebits has gained huge traction among many grids but the grid is not considering enabling it for the residents. This is because Island Oasis residents, including the new residents, seem to prefer a grid which has its own established economy and currency against “outsourced” or third party currency such as Gloebits, grid marketing director Liz Harrington told Hypergrid Business.

“What is interesting is witnessing Gloebits beginning to be used on other grids and our new residents commenting on “outsourced currency” and they prefer a grid which has their own established economy and currency,” she said. “I am still trying to compile data to see how much of an impact this fact has on our increasing growth and the direct correlation if there is one. On the surface there seems to be a huge impact due to so many new residents commenting on it, the dates of recent listings and adverts for hypergrid locations using Gloebits and the dates of our increase in numbers, but again I am trying to compile data to verify this as fact and not phenomenal coincidence.”

Although this was an initial conclusion based on resident comments and initial investigations by her, she is yet to ascertain the truth.

The grid’s sixth anniversary celebration has still not been scheduled.

The event was postponed after grid founder Nicole Dreyer suffered a heart attack.

“We want to make sure she will be in attendance for the celebration of the grid she co-founded,” said Harrington.

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David Kariuki

David Kariuki is a technology journalist who has a wide range of experience reporting about modern technology solutions. A graduate of Kenya’s Moi University, he also writes for Cleanleap, and has previously worked for Resources Quarterly and Construction Review. Email him at [email protected].

  • Fanny

    “New” free land offer? IO have been offering these free parcels for years.

    • Carlos Loff

      The post does not say the land offer is something new, it says this was a new free land offer – Recent, anyway good luck to all, let´s make OS a better world, cheers

    • You’re right — we said “marketing” in the lead, but I didn’t update the headline … my bad.

  • For the recent past few months we have been Marketing regarding our FREE Land offer and even more recently Island Oasis has an advert running in the side bar here on Hypergrid Business. Thank you for running the advert!!! Marketing our FREE land offer is by far not our only Marketing campaign, but it has been a rather successful one.
    Regarding quotes from me… This is in no way even remotely a quote from me “The grid first want to see how the currency is working out for the other grids that are deploying it…”
    I would like to clarify that Island Oasis is NOT considering using Gloebits at this point. Here is a direct comment from me which I think was drastically misunderstood/misinterpreted.
    Below is my direct quote:
    “What is interesting is witnessing Gloebits beginning to be used on other grids and our new residents commenting on “outsourced currency” and they prefer a grid which has their own established economy and currency. I am still trying to compile data to see how much of an impact this fact has on our increasing growth and the direct correlation if there is one. On the surface there seems to be a huge impact (due to so many new residents commenting on it, the dates of recent listings and adverts for HG locations using Gloebits and the dates of our increase in numbers), but again I am trying to compile data to verify this as fact and not phenomenal coincidence.”
    The point I was trying to convey is that our newest residents have NOT liked outsourced currency… like Gloebits. and they prefer a grid (like ours) which has its own established currency instead (which has been in place since 2012.) So the correlation I am seeking to verify (if there is one ) is the dislike of Gloebits use and the increase in our numbers from residents liking the fact that we DO NOT use Gloebits.
    We do have Merchants here in IO that allow hypergrid visitors to shop and take items with them for hypergrid travel. For those shoppers we have had a PODEX exchange so they can potentially trade their existing grid currency (if they have it) to our Island Oasis currency to use.
    Even the Gloebits site itself has posted on their site that “We consider gloebits valueless tokens.” in response to the question
    Q. “Will you buy back my gloebits if I don’t use them?
    A. No. We consider gloebits valueless tokens.
    Which can be viewed on their FAQ page https://www.gloebit.com/faq
    Here in Island Oasis, our currency ALWAYS has a real life value. $300P =$1USD. Our residents appreciate that Island Oasis currency has a real value and they CAN authentically cash out.
    Gloebits is a wonderful tool for those using it. I personally have no favoritism, nor dislike of Gloebits, but I am listening to our residents and what comments they have had to say.

  • It’s nice to see that some grids can still afford to give out free land but that only works if the owners have the money to keep the grid running smoothly without the revenue from its members. This article seemed to talk more about Gloebits that land, about 3/4ths of it actually, I’m happy to see IO has made the wise decision to decline on Gloebits.

  • Alex Ferraris

    Indeed REGIONS/ LAND in opensimulator is only best used to attract new users and not to create profits. Land is so devalued in opensimulator that my opinion is that a grid should try to create other ways of making money besides selling land.
    If you have a grid and depend on selling land in order to pay for your servers; you need to re think fast because it will not bring you profit. Unless your grid has ALL SL CONTENTS and CREATORS offering your residents an UNIQUE experience in your grid then yeah…you can charge a lot of money for your regions and people will pay it.