Dennis Shiao is director of product marketing at INXPO. Prior to INXPO, Dennis served as Director of Product Management, Webcasts at TechTarget, where he worked with B-to-B technology advertisers on virtual trade shows. Prior to TechTarget, Dennis spent several years in Information Technology management, with responsibility for large scale web and server infrastructure.
In the early days of virtual events (i.e. a few years ago), we used to say that users could attend a virtual event “from anywhere.” Of course, that wasn’t entirely true, as “anywhere” usually...
Now that you’ve settled on the title, topic and date of your virtual event, it’s time to rally the sales team to go out and sell sponsorships. We provide six tips on how to approach the selling...
The following is an excerpt from a new book, Generate Sales Leads With Virtual Events.
I can vividly recall my first experience exhibiting at a trade show. It was the early 1990’s and I was fresh...
I work with a number of clients who exhibit at a virtual trade show for the first time. They find that once they complete their first virtual trade show, that each successive show is simpler. However,...
My local farmers market had a “Vote 4 Your Favorite Booth” contest. While the contest was active, I noticed that the fruit vendors were much more engaging and the amount of free samples increased...
How do you keep up with industry trends? You hear from the people setting the trends. On September 24th, FountainBlue held its annual virtual worlds conference on Cisco’s campus in Milpitas, CA. ...
How do you keep up with industry trends? You hear from the people setting the trends.
On September 24th, FountainBlue held its annual virtual worlds conference on Cisco’s campus in Milpitas, CA.
The...
International Freelancers Day is “the biggest ever (FREE) online conference exclusively for solo professionals.” Want to know how to effectively generate virtual event registrations? Follow this...
Some event planners just know that they want to produce a virtual event. Others take a circuitous route to a virtual event, considering other options first. For those of you “on the fence” –...
One year ago (nearly to this day), Cisco Systems announced the cancellation of their annual “Global Sales Meeting” – in a statement, Cisco CEO John Chambers was quoted:
In almost all instances for...
Back in August, I jumped the gun a bit and wrote a “year in review” posting about virtual events. Now that we’re in December, I think it’s high time to peer into the Magic 8 Ball and speculate...
Philosopher and essayist George Santayana was quoted as saying: “Those who cannot remember the past are condemned to repeat it.” With virtual events, the “past” is fairly recent. However, the...
In Virtual Events Year In Review: 2009, I summarized key trends that I witnessed in the virtual events industry this year. The trends for 2009 included global adoption, emergence of new industries (as...
(Image courtesy InXpo.)
Coming into this year, I considered 2009 a taking-off point for the virtual events industry. Sure, virtual events and virtual tradeshows have been around for some time, but I...
