Articles By: Joerg Rathenberg

Joerg Rathenberg heads up marketing at virtual events platform vendor Unisfair.

Successful virtual engagement marketing

Successful virtual engagement marketing

Sometimes, people new to the concept of virtual engagement ask: “How do you market a virtual event? Is it necessary to drive attendance with email and other tools?” As experienced marketers, we know... 

Your Audience is Just a Few Clicks Away

Your Audience is Just a Few Clicks Away

The virtual event space has heated up over the last year.  That’s what a recent Unisfair survey of 500 technology marketing professionals revealed:  40 percent polled considered virtual events “one... 

Dance on the Volcano – Virtually

Dance on the Volcano – Virtually

These days, we are experiencing a period of extraordinary growth in the Virtual Events space. Let’s face it, air travel isn’t getting any easier as long security lines, service reductions and flight...