VR & AR

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App lets you configure your VR viewer

Google Cardboard-compatible viewers are a great choice for people who want to experience VR but don’t want to shell out the hundreds of dollars that the big-name headsets cost. In fact, these viewers can...

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myVR now supports in-world marketing

myVR, a social virtual reality platform from the folks at myWebRoom, has opened the platform to allow brands and marketers create and publish in-app branded experiences. For instance, companies can place branded videos and...

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How to develop for Microsoft HoloLens

One of the devices that generates the greatest interest among the tech community at the moment is Microsoft HoloLens. By revolutionizing the way we perceive reality-altering solutions, the technology that stands behind HoloLens is...

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vTime social network now on Daydream

Press release: vTime Now the Most Widely Available VR Social Network with Launch on Google Daydream Liverpool, UK –  vTime, the VR Sociable Network, today becomes the most widely-available VR social network in the...

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CES 2017 to feature more than 70 VR exhibitors

More than 70 virtual and argumented reality companies will showcase their products, innovations and demos at CES 2017, starting this Thursday in Las Vegas. The full list of those exhibiting in the gaming and virtual...

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VR ad industry working to fix fragmentation issue

An industry group and individual vendors are working to fix the problem of incompatibility across multiple virtual reality content hosting, distribution and advertising platforms. Currently, advertisers, publishers and brands often have to create native...

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After trying VR, nearly half plan to buy

According to a new survey by Parks Associates, nearly 50 percent of U.S. broadband households who try a virtual reality headset plan to buy one. In addition, 3.5 percent of broadband households, or about 3.4...

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vTime social network releases iPhone app

Press release: vTime Becomes The Most Widely Available Virtual Reality Social Network As It Launches on iPhone LIVERPOOL, U.K. — vTime, the VR Sociable Network, today brings its flagship mobile VR title to iPhone, making it...

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Oculus to release Quill this week, a VR drawing app

Virtual reality pioneer Oculus will be releasing Quill, a free virtual reality drawing program when it launches its Touch controllers on December 6. Quill seems to be Oculus’ answer to Google’s award-winning Tilt Brush virtual reality drawing...

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Verizon Promotes Rogue One: A Star Wars Story

Verizon has partnered with Lucasfilm Ltd. promote Star Wars Battlefront Rogue One: X-Wing VR Mission, a Playstation VR game that will released in December. The game released is time to coincide with the holiday release of Rogue...

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New browser-based world Space offers free regions

Press release: Space, a new virtual world, launched today with free regions LONDON — Space, a browser-based virtual world platform from Sine Wave Entertainment, opened to the public after two months of private beta and seven years of...

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AltspaceVR offers event replays

AltspaceVR, a pioneering social virtual reality platform, announced today that it will be now offering virtual reality replays of live events. The full virtual reality environment is recorded, as well as the performances, so...

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Report: VR market to reach $38bil by 2026

The US virtual reality market revenues will reach $38 billion in annual revenues by 2026, after an “inflection zone” over the next five years, according to Greenlight Insights, Inc. Of that, 62 percent, will be hardware...

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Hockey team to stream game in VR tonight

Tucson Roadrunners, an American Hockey League affiliate of the Arizona Coyotes, will stream, in 360 degrees, their inaugural home opener against the Stockton Heat at 8:05 p.m. Central Time today. The team has entered into partnership with 360fly...

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Facebook’s Oculus takes triple hit

There’s a battle raging now for who will be the dominant platform of the coming virtual reality metaverse. Facebook, which has been getting a big chunk of the media attention with the Oculus Rift...

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Harleys, VR … and the AARP

Three things that you might not think go together — riding a Harley through the main drag at this year’s Sturgis Motorcycle Rally, virtual reality, and the American Association of Retired Persons. But here’s the latest sign...

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Notre Dame football in VR

Press release: University of Notre Dame and NextVR Deliver Football in Virtual Reality for the First Time Legendary collegiate football program teams with leading virtual reality content provider to present highlights from Oct. 15...

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VR’s emotional pull shown at film festival

Three 360 degree films — the Peal, Help and Real — demonstrated that immersive storytelling can pack a big emotional punch. The three films took the top prizes at the FIVARS 2016 Awards last month at the...

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IMAX to open first European VR theater this year

Press release: IMAX and ODEON & UCI Cinemas to launch first IMAX VR center in Europe Groundbreaking Agreement Ushers in Next-Generation of Immersive Entertainment Experiences to ODEON’s Printworks Multiplex in England LONDON – IMAX...

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Watch today’s presidential debate in VR

NBC is partnering with AltspaceVR to bring viewers virtual reality feel of the U.S. Presidential debates and will be streaming the second debate between Hillary Clinton and Donald Trump tonight at the AltSpace VR’s...

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The Simpsons gives away 25,000 VR viewers

Fox gave away 25,000 virtual reality viewers to fans of The Simpsons to celebrate the show’s 600th episode this week. They went quick. They were Google Cardboard viewers, made of cardboard, and made by...

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Report: Daydream sales to pass Rift, Vive

Customers will purchase more than 450,000 Google Daydream View headsets by the end of the year, according to SuperData Research. Samsung’s Gear VR, Daydream’s closest competitor, is estimated to sell around 2.3 million units....

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Udacity offers VR ‘nanodegree’

Udacity, an online platform for college courses, is now offering a VR development course — with no previous programming experience necessary. The class costs $199 per month, and runs for six months. Those who...

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myVR social platform to launch next month

MyWebRoom will launch a free new social virtual reality platform next month, myVR, which will allow users to create and customize private room, and hold events using mobile-based VR headsets. It could be the first virtual reality...

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Report: Brands to increase use of VR ads

More brands are likely to engage in using 360 degree video advertising, 2D digital billboards, 2D video, and even TV spots inside virtual reality environments over the next two years, the Interactive Advertising Bureau said in a...

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Time relaunches Life — in VR

Time Inc., the publisher of the iconic Life magazine that closed in 1972, is relaunching the title — in virtual reality. The new Life VR features immersive storytelling, the company said in its announcement last...

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Proto Awards will celebrate VR experiences Oct. 8

The Proto Awards gala will be held in Hollywood on October 8, and the list of nominees has been announced. Categories include Most Transportive Experience, Best Game, Best Music Experience, Best Social Experience, Best Mobile Experience, Best Interaction Design, Most Innovative, Best...

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Attend Harvard’s CS50 classes in VR

The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time...

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Daydream VR platform now open to developers

Google’s Daydream virtual reality platform is now open to the public. The Daydream software development kit came out of beta, the company announced Thursday. The kit, available here for Android, has native Unity integration...

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VR ads improve brand recall 28-fold

People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three...

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VR ad platforms now offer analytics

Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less...

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RaceRender adds performance data to 360-degree videos

Camera maker 360fly has partnered with software company RaceRender to allow users to add custom video data displays to their 360-degree videos, the companies announced yesterday. Users can shoot the video with a 360fly camera, edit the video with...

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NBC’s Al Roker to host VR election event

This year’s presidential election will be conducted, in part, in virtual reality. A partnership between NBC News and AltspaceVR is transforming a virtual recreation of New York’s Rockefeller Center Plaza into Democracy Plaza, where...

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AltspaceVR zeros in on social virtual reality

The social virtual reality platform AltspaceVR is doubling down on the social aspect, with interface changes designed to make it easier for people to get together. Previously, AltspaceVR — like many virtual environments —...

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IMAX VR rollout to begin this year

IMAX will begin its virtual reality roll-out as early as the end of this year, IMAX Entertainment CEO Greg Foster said at a conference in Los Angeles this Wednesday. Moviegoers will be able to purchase bundled...

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Summer 2016 was big with VR news

If you spent the summer enjoying the doors and avoiding the news, then you’re one of the fortunate ones who was able to avoid the mess that is U.S. politics — but you might...

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Unity organizing games career events for women

Unity Technologies is organizing series of events in US and Canada to talk to young women who are curious about careers in game development. The company behind the popular Unity game platform engine used to develop video...

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VR Strategy Conference to focus on monetization

Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016...

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VR will help drive auto sales

The car industry has long been at the forefront in introducing new technology and has often developed new technologies from within, putting them quickly into production mostly with huge safety and ecology benefits. Sceptics...

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Las Vegas VR adds interactivity to app

Due to user feedback, Las Vegas VR has moved beyond 360-degree videos with animated graphics and video overlays, as well as new interactive features to its application to improve navigation and user immersion. Since the app...

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LightVR uses headset camera to see real keyboard

Press release: MyDream Announces LightVR, a Customizable and Interactive Virtual Reality Desktop Explore and Build Your Ideal Virtual Environment for Operating Your PC With LightVR’s Virtual Room Simulator SEATTLE, WA – Virtual Reality company...

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Vox+ Z3 a nice upgrade from the BoboVR

Disclosure: The folks at Vox VR just sent me a free review copy of their Vox+ Z3 headset, which is a rebranded version of the BoboVR Z3 but with a larger field of view. Thanks, guys!...

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Sony to launch multi-platform VR media service

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday. New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content...

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Windows 10 to support Holographic AR/VR next year

Next year, all mainstream Windows 10 computers will be able to run augmented and virtual reality applications built for the  Windows Holographic platform, Intel CEO Brian Krzanich announced at the Intel Developer Forum earlier this month. Windows Holographic...

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Lifeliqe adds 3D creation tool

Lifeliqe, a platform for 3D, VR and AR educational content, has launched a content creator tool that will allow educators to create intuitive and immersive educational content that integrate interactive 3D models in order...

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IDC: Chinese gamers drive demand for VR

Press release: IDC Expects Blossoming Gaming Market in China Including VR Systems and Consoles BEIJING – According to the IDC China Gaming Market Forecast Analysis 2016-2020, the number of gamers in China reached 530...

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IDC: AR/VR revenues to grow to $162 bil by 2020

Press release: Worldwide Revenues for Augmented and Virtual Reality Forecast to Reach $162 Billion in 2020, According to IDC  FRAMINGHAM, Mass. – According to the new Worldwide Semiannual Augmented and Virtual Reality Spending Guide from...

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New campaign tries to save ghost trains with VR

Press release: The Dark Ride Project — Saving classic haunted attractions using Virtual Reality Since the 1970s, hundreds of ghost trains and haunted house rides have closed across the USA and they are now an endangered species....

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VR will be huge in China

I spent the last two weeks traveling in China visiting virtual reality companies and attending the annual China Joy conference. China has a very active VR ecosystem with a lot to learn but I came away...

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Alibaba working on VR payments

China’s Alibaba online retail giant told China Daily that it is developing virtual-reality-enabled mobile payment technology, which could allow users to pay bills in a 3-D virtual world by nodding their heads or making other gestures to...

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MetaWorld to offer VR creation tools, marketplace

MetaWorld, a multi-user virtual world, will add virtual reality creation tools and allow exporting of objects and launch a marketplace. The MetaWorld Pioneer Edition is currently in pre-alpha and users can pre-order it for $9.99 for early pioneer access....

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18 things that might soon be obsolete

The smartphone is able to replace a lot of the things we use to need. Alarm clocks, GPS devices, cameras, mail delivery, televisions, radios, tape recorders, record players, calculators, guitar tuners, pedometers — the...

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Second Life and OpenSim in VR using VorpX

While CtrlAltStudio viewer 1.2.6.43412 has provided 3D/VR access for the Oculus Rift in Second Life and OpenSim, there is another way to explore virtual worlds in VR – through VorpX. VorpX allows some applications and...