99 Steps to Your New Grid — TOS

99 Steps to Your New Grid

Table of Contents

PART I: BEFORE YOU START 

GRID BUSINESS MODEL

  • Decide if your grid needs a business model
  • Choose one of these five top business models for OpenSim grids or invent your own

FINDING YOUR GRID’S FOCUS

  • Survey your network
  • Find underserved markets or needs
  • Identify your Unique Selling Proposition
  • A/B test your USP
  • Identify minimum viable product based on USP

RAISING FUNDS FOR YOUR GRID

  • Decide if your grid needs funding
  • Decide if bootstrapping can work for you
  • Write a business plan
  • Find investors or partners
  • Crowdfund your grid
  • Customer-fund your grid
  • Vendor-fund your grid

BUILDING THE BUSINESS INFRASTRUCTURE

  • Do you need to incorporate?
  • Do you need to register with FinCEN?
  • Do you need business insurance?
  • Get your EIN
  • Get your business bank account and PayPal account

BUILDING THE MANAGEMENT STRUCTURE

  • Allocate people or time to these critical areas
  • Match individuals to best roles
  • Find advisors
  • Select platforms for finance, project planning, communications and meetings

PART II: THE TECHNICAL FOUNDATION

GO IT ALONE OR GET EXPERT HELP?

  • Checklist of necessary skills
  • Checklist of hardware and networking requirements
  • Select the support level you need
  • Connect to OpenSim support networks

SELECT YOUR VENDOR

  • List your vendor criteria
  • Choose vendor finalists
  • Key questions for vendors
  • Contact references
  • Start small

BUILDING A SMALL, DO-IT-YOURSELF GRID AT HOME

  • Is your project suitable for at at-home grid?
  • Evaluate your network
  • The Big Bad: Port forwarding and NAT Loopback
  • Choose your OpenSim software
  • Configure your grid
  • The Other Big Bad: backups and updates

BUILDING A LARGE GRID

  • Configure your network
  • Choose OpenSim software for a large grid
  • Configure your grid
  • Choose currency system
  • Install key modules
  • Set up automatic backups

BUILDING A WEBSITE

  • Choose effective URL and buy domain
  • Choose front end platform
  • Draw focus to your USP
  • Demonstrate trust
  • Set up these key site features

PART III: THE CONTENT

BUILDING THE WORLD

  • Start with a clean slate
  • Set up provenance tracking system
  • Identify minimum viable product
  • Allocate building responsibilities

FREE CONTENT SOURCES

  • Check these reputable sites for free content
  • Check licensing terms and provenance of content
  • Upload OARs to your grid
  • Upload IARs to your grid
  • Upload XML object files to your grid

BRING CONTENT FROM SECOND LIFE

  • Export your own creations
  • Contact partners and volunteers for their contributions
  • Identify most-wanted commercial content
  • Contact original creators to get export permissions

OPENSIM MARKETS

  • Identify minimum necessary licensing terms
  • Check these leading online marketplaces for content
  • Check these in-world shopping destinations
  • Contact individual creators for export permissions

HIRE CUSTOM CONTENT CREATORS

  • Create content creator contract template
  • Select content creator criteria
  • Find creators
  • Select vendors
  • Start small

BUILDING FOR USABILITY

  • Welcome area checklist
  • Add grid to viewer lists
  • Create starting default avatars

PROTECTING YOURSELF AGAINST LAWSUITS

  • Register as a safe haven
  • Set up a DMCA or takedown process
  • Create a TOS

PART IV: SALES AND MARKETING

ONLINE PRESENCE

  • Get grid into search engines
  • Establish social media presence
  • Add grid to these online lists and directories
  • Identify top bloggers relevant to your grid

MEDIA OUTREACH

  • Write press release about grid opening
  • Create media list
  • Distribute release to media and top bloggers
  • Follow up with reporters, editors and bloggers

ADVERTISING

  • Create first campaign using these suggestions or your own idea
  • Set up unique landing pages for each advertising channel
  • Place free ads in these five locations
  • Reach out to vendors and merchants for additional free advertising
  • Trade ads with non-competing grids
  • Buy ad spots from relevant media and ad platforms

WORD OF MOUTH

  • Identify needs of key influencers
  • Create rewards system for select influencers
  • Create affiliate program
  • Create referral program
  • Seek high-profile endorsements