This past weekend, I went to the local Apple store and got a demo of the new Apple Vision Pro headset — the one where you’ll spend a minimum of $3,500 and more likely $4,000 if you buy it. A few years ago, I traded my iPhone for an AndroidRead More →
New research reports and surveys released this month show that interest in virtual and augmented reality is continuing to drop. According to an EY Consulting survey released earlier this month, only 24 percent of people said their company has started using VR and AR technologies, putting it in last placeRead More →
In April, I wrote that I had high expectations for Apple’s new augmented reality headset — and that I was looking forward to switching back to the iPhone if it was what I hoped for. I was very much disappointed by the actual announcement of the Apple Vision Pro onRead More →
Apple’s new rumored mixed reality headset — expected to be released later this year — will reportedly have an 8K display and hand and finger tracking features, an Apple spokesman told Bloomberg recently. The new headset may also have a lightweight fabric exterior, but is expected to be priced higherRead More →
Apple has lagged behind in the virtual and augmented reality race so far. Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of their own to match the higher-end Samsung Gear VR and Google Daydream View headsets. Its latestRead More →
Apple CEO Tim Cook faced a question about virtual reality at the company’s first quarter earnings call on Tuesday, and was not particularly forthcoming about Apple’s plans. “In terms of virtual reality, no, I don’t think it’s a niche,” he said. “I think …Â it’s really cool and has some interestingRead More →
Aside from some patents, Apple has been very quiet on the virtual reality front. While many iPhone users are enjoying virtual reality applications and immersive videos, they are using Google Cardboard-compatible headsets. Today, Apple has finally taken one small public step into virtual reality, with the release of an immersiveRead More →
It was the longest happy relationship of my life. We slept together every night, and she woke me up every morning. She caught me up on the news, and whenever we drove somewhere, she gave me directions. If I missed a turn, she didn’t complain, just recalculated the route. SheRead More →
Virtual reality will be “the next mega tech theme†and worth more than $60 billion in a decade, according to Piper Jaffray analyst Gene Munster. “The diverse applications of VR in combination with accelerating technological improvements will lead to mainstream adoption over the next 10 years,†Munster wrote in a reportRead More →
Sony is currently leading the virtual reality patent race, according to a new report from Houston-based patent consulting firm LexInnova, According to the firm’s analysis of nearly 12,000 patents or patent applications, Sony has 366 virtual reality patents or patent applications. Microsoft is close behind, with 365, followed by Samsung withRead More →
Today, the US Patent Office awarded Apple a patent for a virtual reality headset that is, in effect, a case for an iPhone or iPod. The patent application does not mention the iPad — possibly because it was first filed seven years ago, in 2008, two years before the iPadRead More →