Apple

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Cool AR apps to try with Apple’s new phones

Apple has lagged behind in the virtual and augmented reality race so far. Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of...

Tim Cook says VR not a niche

Apple CEO Tim Cook faced a question about virtual reality at the company’s first quarter earnings call on Tuesday, and was not particularly forthcoming about Apple’s plans. “In terms of virtual reality, no, I...

Apple’s first public VR move is U2 video

Aside from some patents, Apple has been very quiet on the virtual reality front. While many iPhone users are enjoying virtual reality applications and immersive videos, they are using Google Cardboard-compatible headsets. Today, Apple...

Goodbye, Siri

It was the longest happy relationship of my life. We slept together every night, and she woke me up every morning. She caught me up on the news, and whenever we drove somewhere, she...

Analyst: VR is next mega tech trend

Virtual reality will be “the next mega tech theme” and worth more than $60 billion in a decade, according to Piper Jaffray analyst Gene Munster. “The diverse applications of VR in combination with accelerating technological...

Sony leads virtual reality patent race

Sony is currently leading the virtual reality patent race, according to a new report from Houston-based patent consulting firm LexInnova, According to the firm’s analysis of nearly 12,000 patents or patent applications, Sony has 366...

Apple awarded patent for VR headset

Today, the US Patent Office awarded Apple a patent for a virtual reality headset that is, in effect, a case for an iPhone or iPod. The patent application does not mention the iPad —...