VR marketing

Puppy Bowl goes virtual

If you can’t wait until February 7 to watch Animal Planet’s Puppy Bowl XII, you can get a virtual reality preview of it today. Watch the preview reel on Discovery VR or on Animal Planet’s YouTube...

Shangri-La Hotels deploy Gear VR, immersive videos

Shangri-La Hotels and Resorts today announced the first-ever integration of virtual reality experiences into worldwide hotel sales efforts. The group has rolled out Samsung Gear VR headsets across all Global Sales Offices and produced...

Sierra Club, RYOT release first VR climate change PSA

Sierra Club, America’s largest grassroots environmental organization, and virtual reality production studio RYOT today announced the release of the world’s first virtual reality climate change public service announcement. The video, which is being released just...

Picture by Floorplan Revolution VR

Trick 3D unveils virtual floorplan app

This past week, Atlanta-based Trick 3D announced an application that will allow architects, home builders, real estate marketers and developers to generate 3D virtual environments using just 2D floor plans. The Floorplan Revolution app will also allow...

Automaker Mini giving away free VR headsets

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality...

Beethoven coming to VR and a van near you

If you live in Los Angeles, keep an eye out for the VAN Beethoven customized truck. The Los Angeles Philharmonic Orchestra has created a new virtual reality experience for the Oculus Rift, the opening...

Marriott loans Gear VR headsets to hotel guests

Press release: Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience Bethesda, Md – Marriott Hotels today announced the launch of “VRoom Service” – a first-of-its-kind guest service that allows guests to order inspiring...

Las Vegas’ Neon Museum comes to Gear VR

Las Vegas’ Neon Museum released a virtual reality app for the Oculus Rift last year and was ported to the iPhone and Android last spring for viewing with Google Cardboard-compatible headsets. Now the app...

How to market with Google Cardboard

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now...

Sci-Fi horror musical debuts VR trailer

What better way to marketing a Canadian independent science-fiction horror musical than with a creepy virtual reality trailer? Load up this video in a immersive headset — like one of those in our big...

Zumba turns to virtual reality

  When Zumba burst on to the scene in the early 2000s, it dramatically changed fitness in America. The company cemented its place as a juggernaut within its industry through innovative practices, and its...

Take a virtual tour of British Columbia

Late last year, Destination British Columbia filmed British Columbia’s raw wilderness with 360-degree cameras to create The Wild Within VR Experience for the Oculus Rift. If you don’t happen to have an Oculus Rift...

Latest Castrol ad is a scary virtual ride

Car companies have been getting into virtual test drives lately. There’s the Volvo XC90 Experience, for example. And Mercedes VR for Cardboard for Android phones. And Subaru Motorsports, also for Android — look for...

AT&T offers $10 VR headset, app

AT&T has partnered with Google Cardboard headset maker Knox Labs to offer a $10 white cardboard virtual reality headset, based on last year’s model. These older-style headsets, normally $15 each, have the magnetic button...

Syfy releases ‘The Expanse’ VR app

Press release: Syfy Launches Virtual Reality App with Google Cardboard for Highly-Anticipated Series “The Expanse” San Diego, CA — Syfy has announced the launch of a virtual reality app for The Expanse, the network’s...

Nike’s latest promotional video is in 3D

Nike’s latest promotional video can be viewed on virtual reality headsets like the Google Cardboard. The short video, Nike Hypervenom II – The Neymar Jr. Effect, A Virtual Reality Experience, was filmed in 360 degrees...

Matterport turns real estate virtual

Today’s realtors struggle to promote homes to prospective clients when those clients are too far away, don’t have a lot of time for house hunting — of if the house hasn’t even been built...

2 travel agencies already using virtual reality

Travel agencies and tour operators are now using virtual reality technology to differentiate themselves from their competitors. Agents are showing potential guests immersive virtual experiences that help the viewers better understand where they could...

HomeLane demos furnishings with Cardboard

India’s home furnishings retailer HomeLane has created its own Google Cardboard-based headset to allow customers to visit virtual product showrooms. “Wear these glasses and walk into a virtual world where choosing between colours and...

Matterport helps real estate firms go virtual

Thousands of real estate agents already using the technology to create virtual property tours seen by over a million people a month MOUNTAIN VIEW, CA – Matterport, a leader in computer vision technology and...

Star Wars coming to virtual reality

  Industrial Light & Magic, the special effects company founded by George Lucas 40 years ago to work on Star Wars, is launching a lab specifically for virtual reality projects — and will begin with Star Wars....

10 fun VR apps for Android

For iPhone owners who have the Google Cardboard or an equivalent headset, we had the 29 fun VR apps for the iPhone article. Now it’s Android’s turn. You can find out where to get the older...

Peta uses Google Cardboard in SeaWorld protest

Press release: Edie Falco Voices Mother Orca in Virtual Reality View of SeaWorld’s Cruelty San Diego – PETA has officially kicked off the cross-country tour of its new state-of-the-art (and beyond!) “I, Orca” empathy project,...

VR helps sell condos in Seattle

Seattle development firm Luma has partnered with Studio216 and DEI Creative to create virtual reality experiences for potential condo buyers. The experience requires Oculus Rift headsets, but Studio216 also has virtual reality apps that can...

Next Galaxy to power virtual jewelry showcase

Press release: Next Galaxy To Provide Berkshire Hathaway Subsidiary Richline With ECommerce Virtual Reality Content Miami Beach, FL –  Next Galaxy Corp., a leading developer of innovative content solutions and fully immersive consumer virtual...

29 fun VR apps for the iPhone

I’m extremely sad that we don’t yet have a virtual reality OpenSim viewer for the iPhone. (If you’re new to this blog, check out What is OpenSim?) But that doesn’t mean that we iPhone users...

Mountain Dew releases VR Snow Experience

Mountain Dew has produced the Dew VR Snow Experience, a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry. The on-site experience will debut at the Burton...

Cirque du Soleil coming to Gear VR

Cirque du Soleil Media has partnered with Samsung to produce a live action virtual reality aerial show to be viewed on its flagship Galaxy S6 and S6 Edge smartphones in combination with the Gear VR...

Björk making music video for Oculus Rift

Icelandic article Björk is making a music video for the Oculus Rift. “It’s easy to get really intimate [with virtual reality],” she said in a recent interview. “It’s almost more intimate than real life. It...

First VR fashion app released

River Island, a UK-based fashion chain, has released the first-ever fashion app for Google Cardboard-compatible virtual reality headsets. The app was released to promote the launch of the company’s Design Forum x Jean-Pierre Braganza collection,...

LG offers free VR case for the G3

Press release: LG G3 AND GOOGLE CARDBOARD BRING MOBILE VIRTUAL REALITY TO EVERYDAY LIFE More Consumers Get Access to Affordable and Powerful VR Experience with LG’s VR for G3 Giveaway SEOUL & MOUNTAIN VIEW, Calif. — LG...

Apparel maker uses VR for marketing

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality...

VirtualTourCafe offers 3D VR real estate tours

Press release: VirtualTourCafe Offers 3-D Virtual Reality Alternative to Traditional Real Estate Virtual Tours and Open House Online service embraces new 3-D technology developed by Matterport to offer international and out-of-town buyers an alternative...

3 more singers go virtual

I may have been premature when I announced that immersive movies were the killer app for virtual reality. What was I thinking? Who wants to spend two hours in a bulky headset? Obviously, the...

Paul McCarney goes virtual

Android smartphone users can now watch Paul McCartney’s recent Candlestick Part concert in virtual reality by downloading this app and using it in conjunction with Google Cardboard or similar smartphone-phone based headset. ” It was...

Get a free VR kit from Volvo

Are you still holding off on getting a Google Cardboard kit and turning your smartphone into a super low-cost virtual reality device? Maybe Volvo will change your mind. On Tuesday, the company is giving...

Jaunt’s killer VR: immersive video

Full immersion virtual reality might be here sooner than you think — for movies, at least. Palo Alto-based Jaunt VR is developing a suite of hardware and software tools for creating 360-degree virtual reality videos....

11 thrilling non-game VR experiences

Until very recently, if you ever found yourself talking about virtual reality, it was probably because you were cornered by a wild-eyed science fiction enthusiast breathlessly describing the holodeck on the USS Enterprise, the...

Real estate project goes virtual

While many companies still haven’t even heard of virtual reality, real estate developer Panoptic Group has already been putting virtual reality to work, using it to help sell new properties. The Chicago-based firm is known for its...

New VR platform aims to improve retail

Press release: Red Dot Square announces ground breaking Virtual Reality software to help organisations make better, faster, retail and shopper decisions A new development in Virtual Reality technology is changing the way businesses plan,...

Oculus Rift-based ad goes viral

A Swedish Internet service provider has created an ad to demonstrate how terrible slow Internet speeds are, with a viral video that uses the Oculus Rift. The company, Umea Energi put the Oculus Rift,...