Rivers Run Red CEO discusses virtual supermarket planning

Rivers Run Red CEO Justin Bovington is scheduled to discuss how virtual worlds can be used to design retail spaces in Second Life today at 2 p.m. Pacific, 5 p.m. Eastern time at a live taping of the Virtual Worlds Keynote program.

Rivers Run Red CEO Justin Bovington
Rivers Run Red CEO Justin Bovington

According to program host Caleb Booker, there’s an art and science to planning a supermarket experience. Bovington will talk about how Rivers Run Red is working with customers to develop immersive solutions and applications to this design challenge. Previously, designs were on paper, in the form of a “planogram” — a diagram of where each product is located on each shelf.

Founded in 2003, Rivers Run Red is instrumental in developing major virtual products and projects.  Bovington pioneered the development of the “Immersive Workspaces” platform, a complete collaboration solution for the enterprise. Recognized as one of the leading visionaries of the 3D Web, Justin is a frequent speaker and regular contributor to the media, on the subject of virtual worlds.
Bovington was also the recent recipient of the BT Essence of an Entrepreneur award for his work in virtual worlds.

The main part of the conversation will be recorded, but the question-and-answer session will only be available at the live event, said program host Caleb Booker.

Last week’s session, in which Anders Gronstedt, president of the Gronstedt Group, presented a case study about how high-level executives make some of their biggest decisions, is here: