Rivers Run Red CEO discusses virtual supermarket planning
Rivers Run Red CEO Justin Bovington is scheduled to discuss how virtual worlds can be used to design retail spaces in Second Life today at 2 p.m. Pacific, 5 p.m. Eastern time at a live taping of the Virtual Worlds Keynote program.
According to program host Caleb Booker, there’s an art and science to planning a supermarket experience. Bovington will talk about how Rivers Run Red is working with customers to develop immersive solutions and applications to this design challenge. Previously, designs were on paper, in the form of a “planogram” — a diagram of where each product is located on each shelf.
The main part of the conversation will be recorded, but the question-and-answer session will only be available at the live event, said program host Caleb Booker.
Last week’s session, in which Anders Gronstedt, president of the Gronstedt Group, presented a case study about how high-level executives make some of their biggest decisions, is here: