Conference to discuss serious games market

Press release: Plenary Sessions at Serious Play Conference To Tackle Major Challenges of Serious Games

SEATTLE – Some of the best minds in serious games are coming together to discuss the major challenges facing the use of games for training and learning at Serious Play Conference, Tuesday through Thursday, August 23 – 25, at DigiPen Institute of Technology in Redmond, Wash.

Speakers in three plenary sessions will discuss tough questions facing project managers and developers across all serious game markets — education or at home learning, business or corporate training, military or government sims, health and games for good.

(Image courtesy Serious Play Conference.)

Tuesday’s plenary session will look at the market size and opportunity for games and simulations for the next five years. Panelists include:

  • Alan Gershenfeld, Founder and President, E-Line Media
  • Tom Grant, Ph.D., Senior Analyst, Forrester Research
  • Tyson Greer, CEO, Ambient Insight
  • Kevin Oakes, CEO, i4cp

Wednesday’s plenary will examine the current state of serious game platforms and the best use of each technology. Panelists will include:

  • Sam Adkins, Chief Research Officer, Ambient Insight
  • Laure Casalini, Dean, Supinfogame
  • Nick Berry, President, Data Genetics
  • David Metcalf, Researcher, Institute for Simulation and Training, University of Central Florida

Thursday’s opening plenary session will discuss the implementation of measurement strategies during the design process, as well as how to determine and get relevant results, using a mix of traditional education analysis and new approaches made possible by technology. Panelists will include:

  • Alex Games, Ph.D., Education Design Director, Microsoft
  • Patti Phillips, Ph.D., President, ROI Institute, Inc.
  • Zoran Popovic, Ph.D., Associate Professor in Computer Science at the University of Washington
  • James Portnow, CEO, Rainmaker Games, and writer of Extra Credits, the game design column at The Escapist
  • Jon Twing, Ph.D., Executive Vice President and Chief Measurement Officer, Assessment & Information Division, Pearson

For more information, or to register for the preconference pricing of $450 for all three days (faculty $399), click through to