Daden announces 3d data visualization contest

Press release: Data Visualization Competition launched by Daden

Birmingham UK — A competition for the best immersive 3D visualization  using their ground-breaking application Datascape, has been launched by Daden Limited (Daden).

Datascape provides an immersive environment in which users can explore and interact with data from almost any source. The competition asks entrants to use the free community version of Datascape and their own data — or any publicly available open datasets — to come up with breath-taking, original and compelling visualizations.

“Datascape is ground-breaking and we’re expecting visualizations that tell a story and show how the additional power of immersion can lead to better understanding and communication,” said David Burden, Daden’s managing director. “We hope entrants will create some amazing and innovative ways of showcasing, visualizing and making sense of their chosen datasets in 3D.”

The competition invites entrants to upload and share their visualizations in four categories:


A prize will be awarded in each category for the best analysis or presentation using the application. There will also be an additional prize for the overall winner.

The competition will be judged by a panel chaired by Daden’s  Burden. The other judges are Andy Swarbrick, BAE Systems Detica; Marc Reeves,, and Ian Nabney, Aston University.

“We’re delighted to launch this competition – which is a first for Daden,” said Burden. We are looking forward to viewing the submissions. This is not a competition for the best video though. We are more interested in what the visualization tells us about the data and the journey through the information”.

The competition is open to individuals, academics and commercial users with the winning entries being featured on Daden’s website and in a supporting press release. All submissions must be received by 17:00 GMT on 12 November 2012, via the Daden Website. Winners will be announced on 1 Dec 2012. Competition rules and entry details can be found on the website.

– Read more about Datascape
– View the Datascape Video
– Book a Demonstration of Datascape
– Order your copy of Pro Edition of Datascape
– Download the Community Edition of Datascape
– Competition Rules

The Judges

David Burden, Daden Limited – David is the founder and Managing Director of Daden, a company that specialise in delivering innovative solutions in immersive learning, building visualisation, visual analytics and creating interactive virtual personalities (chatbots).

Andy Swarbrick, BAE Systems Detica – Andy is the Technology Manager for BAE Systems I3 Open Innovation programme. He has in his mixed past been responsible for running an applied research programme that undertook multi-million R&D in visual analytics, data mining and social media monitoring, developed the social network analysis engine for Detica’s industry leading enterprise risk and fraud detection solution and at one time owned a Jack Russell dog called Judy.

Marc Reeves, The Business Desk – Marc is the West Midlands publisher of, the online regional business news site. He is also a partner in RJF Public Affairs Ltd, a specialist political communications agency, and is a former editor of The Birmingham Post.

Ian Nabney, Aston University – Ian’s research spans both the theory and applications of neural networks and other pattern recognition techniques, with a special focus on data visualisation and probabilistic modelling. Much of his work is inspired, directly or indirectly, by industrial problems in bioinformatics, biosignal processing, condition monitoring, remote sensing and financial forecasting.

The Prizes 

There will be a total of five awards, one for the best visualization per category and one overall winner. Four £100 Amazon Vouchers will be awarded for the best narrated video taken using Datascape plus an additional £100 Amazon Voucher for the overall winner of all four categories.

The competition is open to individuals, academics and commercial users and will run for two months with the winners announced on 1 December 2012.

The winning entries will be featured on Daden’s website and in a supporting press release.


Daden Limited specializes in delivering innovative solutions in immersive learning, building visualization  visual analytics and creating interactive virtual personalities (chatbots). Daden’s national and international clients range from the private sector to central and local government, education, public safety, health and with almost two dozen universities. Founded in 2004 by David Burden, Daden are based at Birmingham Science Park Aston, in Birmingham UK and are members of Intellect, the IT Industry trade association based in London.


Datascape provides an easy to use, install and manage immersive 3D environment in which users can visualize and interact with data from almost any source, from financial Excel spreadsheets to live social media feeds. The 3D environment significantly increases the amount of information that can be sensibly displayed, and the sense of immersion provide spatial cues which assist in maintaining orientation and identifying trends, clusters and anomalies with the data. Datascape is designed to maximize human analysis by optimizing the display of data, whether structured or unstructured, enabling the user to take up a wide variety of viewpoints from both inside and outside the data. Datascape is also available in a collaborative edition, which allows users to invite others into their data visualization  so that analysis and communication can become a shared task. The net result is better understanding, analysis and decision making, and improved recall.