Luxury car maker Lexus may soon become one of the first companies in the UK to useÂ Oculus Rift headsets to give customers test drives and the ability to see how their cars will look with their selected options, according to an article today in Automotive Management.
â€œThings like the virtual reality headset are a talking piece but it links together what weâ€™re trying to do to link the digital world with the physical space,”Â Richard Balshaw, Lexus GB managing director, told the publication.
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