Luxury car maker Lexus may soon become one of the first companies in the UK to use Oculus Rift headsets to give customers test drives and the ability to see how their cars will look with their selected options, according to an article today in Automotive Management.
“Things like the virtual reality headset are a talking piece but it links together what we’re trying to do to link the digital world with the physical space,” Richard Balshaw, Lexus GB managing director, told the publication.
Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn. Email her at [email protected]. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.
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