NYT VR wins mobile Grand Prix prize at Cannes

The New York Times Virtual Reality app won the Mobile Grand Prix at Cannes Wednesday night.

The newspaper has given away 1.3 million freeÂ Google VR headsets to subscribers to the Timesâ€™ Sunday edition since last November. AroundÂ 500,000Â thenÂ downloaded the NYT app for Android or iOS, which generated a total of 1.5 million content views, according to the newspaper.

Content included The Displaced, aÂ virtual reality film about children uprooted by war, Â created inÂ collaboration with Chris Milk and his virtual reality company Vrse, since renamed Within.

Other films wereÂ sponsored by GE and MINI. GEâ€™s film, â€œNature is Inspiring our Industrial Future,â€ was shortlisted for Mobile Lions in the â€œvirtual reality experienceâ€ category.

Read full story at The New York Times.

Watch a video about NYT VR below from T Brand Studio, the newspaper’s marketing arm:

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Maria Korolov

Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn, and check out her latest videos on the Maria Korolov YouTube channel. Email her at maria@hypergridbusiness.com. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.