Phantom limb pain can be debilitating but is often treatable with mirror therapy, which tricks the brain into thinking the amputated limb is still there. Now the same treatment is available as a virtual reality app, which offers a more efficient, effective, and engaging way to get the therapy, accordingRead More →

Oncomfort, a startup based in Houston, Texas is helping patients diagnosed with cancer manage their anxiety through virtual reality. Oncomfort helps patients deal not only with their anxiety, pain management and stress but also provide information about their medical journey. To pursue its goal, the company has already launched fiveRead More →

Disney will air a Christmas special, the Disney Parks’ Magical Christmas Celebration on Sunday, December 25, on the ABC television network — and there will be a companion 360-degree video posted on Disney’s YouTube channel and on ABC’s virtual reality channel. Two holiday-themed Disney videos have already been posted. Watch the first video here:Read More →

Press release: vTime Becomes The Most Widely Available Virtual Reality Social Network As It Launches on iPhone LIVERPOOL, U.K. — vTime, the VR Sociable Network, today brings its flagship mobile VR title to iPhone, making it the most widely-accessible social network in virtual reality. Available to download for free from the AppRead More →

Virtual reality pioneer Oculus will be releasing Quill, a free virtual reality drawing program when it launches its Touch controllers on December 6. Quill seems to be Oculus’ answer to Google’s award-winning Tilt Brush virtual reality drawing application, currently only available for the rival HTC Vive platform. Quill was first unveiled last January atRead More →

Verizon has partnered with Lucasfilm Ltd. promote Star Wars Battlefront Rogue One: X-Wing VR Mission, a Playstation VR game that will released in December. The game released is time to coincide with the holiday release of Rogue One, the first stand-alone Star Wars Anthology film and will be released nationwide on December 16. The RogueRead More →

Tucson Roadrunners, an American Hockey League affiliate of the Arizona Coyotes, will stream, in 360 degrees, their inaugural home opener against the Stockton Heat at 8:05 p.m. Central Time today. The team has entered into partnership with 360fly to provide viewers with 360 degree experiences of hockey games throughout this season through their videoRead More →

Three things that you might not think go together — riding a Harley through the main drag at this year’s Sturgis Motorcycle Rally, virtual reality, and the American Association of Retired Persons. But here’s the latest sign that virtual reality is rapidly becoming a new medium for all demographics and interest groups. WatchRead More →

Press release: University of Notre Dame and NextVR Deliver Football in Virtual Reality for the First Time Legendary collegiate football program teams with leading virtual reality content provider to present highlights from Oct. 15 Notre Dame vs. Stanford game NOTRE DAME, Ind. — University of Notre Dame football and NextVR,Read More →

Press release: IMAX and ODEON & UCI Cinemas to launch first IMAX VR center in Europe Groundbreaking Agreement Ushers in Next-Generation of Immersive Entertainment Experiences to ODEON’s Printworks Multiplex in England LONDON – IMAX Corporation today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to installRead More →

Fox gave away 25,000 virtual reality viewers to fans of The Simpsons to celebrate the show’s 600th episode this week. They went quick. They were Google Cardboard viewers, made of cardboard, and made by Knox Labs, one of the best-known of the companies making Google Cardboards. Fox Broadcasting Company andRead More →

More brands are likely to engage in using 360 degree video advertising, 2D digital billboards, 2D video, and even TV spots inside virtual reality environments over the next two years, the Interactive Advertising Bureau said in a report released Monday. At the same time, heat mapping analytics, emotional and story telling experiences willRead More →

The Proto Awards gala will be held in Hollywood on October 8, and the list of nominees has been announced. Categories include Most Transportive Experience, Best Game, Best Music Experience, Best Social Experience, Best Mobile Experience, Best Interaction Design, Most Innovative, Best Original Score, Best Live Action Experience, Best Sound Design, Best Educational Experience, Best Student Experience, Best Narrative Experience, Best Independent Experience, Best UserRead More →

Sketchfab is calling on 3D creators to re-create iconic scenes from movies and is giving away two Oculus Rifts, among other prizes, to the best creations. The contest deadline is October 13, and the application details are here.   Star Wars – Deliverance of Binks by JCulley3D on Sketchfab

The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time that the class is available in a format that can be viewed immersively on a virtualRead More →

Camera maker 360fly has partnered with software company RaceRender to allow users to add custom video data displays to their 360-degree videos, the companies announced yesterday. Users can shoot the video with a 360fly camera, edit the video with the RaceRender software, and then share it to YouTube and other social media. The 360fly camera includes aRead More →

Unity Technologies is organizing series of events in US and Canada to talk to young women who are curious about careers in game development. The company behind the popular Unity game platform engine used to develop video games for PC, consoles, mobile devices and websites. Unity is also one of the most popularRead More →

Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016 VR Industry Report SAN FRANCISCO — Greenlight Insights’ Virtual Reality Strategy Conference 2016, will take place Nov. 1-2,Read More →

Press release: MyDream Announces LightVR, a Customizable and Interactive Virtual Reality Desktop Explore and Build Your Ideal Virtual Environment for Operating Your PC With LightVR’s Virtual Room Simulator SEATTLE, WA – Virtual Reality company and development studio MyDream Interactive Inc. today announced the early access release of LightVR, a multi-windowRead More →

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday. New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content will be delivered via the browser, and to a variety of virtual reality headsets including theRead More →

Next year, all mainstream Windows 10 computers will be able to run augmented and virtual reality applications built for the  Windows Holographic platform, Intel CEO Brian Krzanich announced at the Intel Developer Forum earlier this month. Windows Holographic was originally developed for the HoloLens, Microsoft’s augmented reality headset. Watch demo video below:

The final round of PlayStation VR headset pre-orders went live on Thursday, but sold out in minutes, a Gamestop representative told IGN. According to Sony, there won’t be any more pre-orders. The headset will be officially released on October 13. The headset itself is priced at $400, significantly less than the $600 Oculus RiftRead More →

This year, Shark Week will be coming to virtual reality. It starts today, Sunday, June 26, and Discovery Channel will make parts of its Shark Week broadcast in virtual reality and 360-degree video format.   Discovery VR is available for mobile headsets with apps for iOS, Android, and Gear VR.Read More →

Oculus has released an update to its software yesterday, allowing its games to run on other headsets. “We continually revise our entitlement and anti-piracy systems, and in the June update we’ve removed the check for Rift hardware from the entitlement check,” the company said in a statement. “We won’t useRead More →

Virtual reality can reduce pain and stress for hospital patients, but most headsets and applications aren’t designed for the medical setting. For example, headsets should be waterproof, light-weight, easily washable and wireless. And the accompanying software must work while patients are lying down and able to move their heads only slightly. “NumerousRead More →

Michigan’s VR Therapy and Counseling Center has won a total of $30,000 in Comcast’s Innovations 4 Entrepreneurs contest. The therapy center has found success treating patients that suffer from PTSD, social anxiety, and phobias using virtual reality. “Because the the virtual reality experience feels real, this high-tech tool can be more effectiveRead More →

Game studio Ubisoft and developer Red Storm Entertainment is working on a Star Trek game that allows four players to cooperatively fly a spaceship in virtual reality. The game, called “Bridge Crew,” is scheduled to launch this fall on the Oculus Rift, HTC Vive and PlayStation VR. Read full story at the AssociatedRead More →

Director Steven Spielberg is working on a family-oriented virtual reality project for The Virtual Reality Company, where he is also one of the advisors, the company announced yesterday. That’s only a couple of weeks after Spielberg called virtual reality “a dangerous medium” at the Cannes film festival. The Virtual RealityRead More →

Fruit Ninja VR will launch for the HTC Vive later this month, with versions for the Oculus Rift, Playstation VR and Google Daydream planned for later this year, the company announced this week. Based on the video the company released, the game involves using gesture-based controllers to slice fruit. Only theRead More →

The Schmidt Ocean Institute is using virtual reality to help scientists explore the ocean floor. Virtual reality offers a wider and detailed view of the vents when compared to traditional cameras typically used on remote-controlled submarines,  Tom Kwasnitschka, chief scientist at Germany’s Helmholtz Centre for Ocean Research, told Smithsonian Magazine. “Imagine walking through ManhattanRead More →

UNICEF says that 360-degree videos can cut the time spent in getting donor support in half by bringing donors closer to the people who need their help. In the Clouds Over Sidra experience, for example, donors come face-to-face with Syrian refugees, which makes them feel more empathy for those suffering, UNICEF fundraising specialist David Cravinho told VRFocus.Read More →

Nicole Kidman stars in a just-released ad campaign by Etihad Airways, the national carrier of the United Arab Emirates. The commercial is a five-minute 360-degree virtual reality film that showcases the new Airbus A380. The commercial is available as a Google Cardboard-compatible app for the iPhone and Android. A Gear VR versionRead More →

Blockchain is a hot enterprise technology topic right now. It’s the tech that makes Bitcoin possible, and allows companies or industry groups to set up distributed transaction records that can’t be repudiated, taking out the middlemen that normally keep these transaction databases. Now July’s D10e conference in San Francisco willRead More →

The New York Times has released an 8-minute virtual reality documentary based on footage from NASA’s New Horizons fly-by of Pluto. The video includes views from space as well as views from the surface of the planet and was produced in collaboration with the Lunar and Planetary Institute and the Universities Space Research Association.Read More →

According to researchers at UK’s Staffordshire University, virtual reality could be used to transport jurors to crime scenes to help them better understand what occurred. Simon Tweats, head of justice services at Staffordshire Police, told the BBC that the technology could make a significant difference with regard to how evidence was presentedRead More →

StubHub competitor Rukkus, which sells tickets to concerts and sports events, has released a virtual reality app that shows the view from any seat. The app, Seat360, is available for both iOS and Android, and works with Cardboard-compatible headsets. The company told UploadVR that it’s generated $350,000 through the app thus far,Read More →

Press release: IMAX Unveils Comprehensive Virtual Reality Strategy; Launches Location-Based Initiative Through Partnership With Starbreeze IMAX to Create Fully Integrated Premium Out-of-Home VR Offering Encompassing Camera Capture, Content Distribution and Delivery NEW YORK — IMAX Corporation announced its strategy to develop a premium location-based virtual reality offering that will deliverRead More →

Music streaming service Rhapsody released a virtual reality application this week, Rhapsody VR, for Cardboard-compatible headsets. “We’re excited to unveil the latest project we’ve launched — Rhapsody VR, a virtual reality app that immerses you in a live concert experience by dropping you onstage with the artists,” the company saidRead More →

The Void, a Utah-based virtual reality theme park, is coming to Times Square in July with a Ghostbusters-themed experience. Customers put on virtual reality headsets and backpacks holding computers, and walk around inside a virtual world, Star Trek Holodeck-style. Read more about the Ghostbusters experience at The Verge. Watch aRead More →

AltspaceVR, a social world with support for virtual reality headsets such as the Oculus Rift, Vive, and Samsung Gear VR, is adding support for its business users with Slack integration. Slack is a hot new messaging and collaboration platform and is free for small teams. Team members who do notRead More →

SAN FRANCISCO — High Fidelity has launched the beta of Sandbox, a platform for shared virtual reality. The free, open source software is available now for content and software developers to begin creating and connecting virtual worlds that are accessible using the Oculus Rift, HTC Vive, or desktop PCs. Sandbox makesRead More →

SEATTLE — HTC Corp., a pioneer in innovative, smart technologies, today announced it is launching Vive X, a global accelerator program targeted at start-ups operating in the virtual reality space. With a $100 million investment fund led by HTC, the program is designed to help cultivate, foster and grow the global virtual realityRead More →

Press release: SpaceVR Raises $1.25 Million to Launch Virtual Reality Camera Satellites into Space SAN JOSE, CALIFORNIA — SpaceVR, the world’s first platform for creating cinematic, live, virtual space tourism, announced today it has raised a $1.25 million seed financing round. The funding is led by Shanda Group with participation from SkywoodRead More →

Press release: Distribution to Coincide with Release of VR Film, “Seeking Pluto’s Frigid Heart” NEW YORK–In partnership with Google, The New York Times will distribute 300,000 Google Cardboard viewers to its most loyal digital subscribers next month in conjunction with the publication of “Seeking Pluto’s Frigid Heart,” a stereoscopic virtual realityRead More →

Today, Google Cardboard users who want to switch between virtual reality apps or videos need to take their smartphones out of the viewer and use the touchscreen to navigate the apps. A future version of the Android operating system may offer a more complete virtual reality experience, Ars Technica reports inRead More →

Mattel just announced the View-Master Viewer DLX, will accommodate a wider range of smartphones, have a headphone jack for better audio, adjustable focus, and a better latch. The new headset is expected to hit the market next fall, and will cost $40. Mattel also promised new virtual reality experiences. Read more about itRead More →

In addition to working on updates of its popular Google Cardboard headset and development platform, the company is also working on a new, standalone headset that requires neither a smartphone nor a computer, the Wall Street Journal reports. Google has already seen significant success with 5 million of its phone-basedRead More →

The race for the next computing platform may be over, according to Goldman Sachs. Researcher Heather Bellini said that she expects virtual and augmented reality to become an $80 billion market by 2025, roughly the size of the desktop PC market today. In this video below, she discusses how the technology hasRead More →

Sony Pictures has just released a Goosebumps virtual reality experience for Android and iOS devices, and is promoting it through a partnership with Merge VR. Merge VR, which makes an expensive, purple Google Cardboard-compatible headset, is promoting the app through its Merge Start platform and is also offering a $15Read More →

Press release: A small team of virtual reality enthusiasts create the first Pluto virtual reality experience allowing viewers a first-hand look at the dwarf planet and entire solar system utilizing real images Vancouver, BC — ConVRter Technologies Inc. announced today that it has made a virtual reality version of the PlutoRead More →

Apple CEO Tim Cook faced a question about virtual reality at the company’s first quarter earnings call on Tuesday, and was not particularly forthcoming about Apple’s plans. “In terms of virtual reality, no, I don’t think it’s a niche,” he said. “I think … it’s really cool and has some interestingRead More →

Customers will be able to try out Oculus Rift headsets before buying them at retail stores in April, reports Road to VR. There’s no word on which retail partners Oculus will be working with just yet, but in the U.S. one suspect is Best Buy, the country’s largest consumer electronicsRead More →

The world’s leading virtual reality treadmill, the Virtuix Omni, has begun shipping the devices to its Kickstarter backers last month, saw around $15 million worth of interest from individual investors through SeedInvest, and won at Top Pick Award from Tom’s Hardware at the CES show in Las Vegas (see video below). The companyRead More →

HTC will start taking pre-orders for Vive, its virtual reality headset, from February 29, its chief executive has confirmed. Cher Wang told the Telegraph the company had chosen to refocus on virtual reality and away from smartphones, saying the company was now “more realistic.” The price has not yet beenRead More →

If you can’t wait until February 7 to watch Animal Planet’s Puppy Bowl XII, you can get a virtual reality preview of it today. Watch the preview reel on Discovery VR or on Animal Planet’s YouTube page (below). You can also download the Discovery VR app for the iPhone and for Android smartphones.Read More →

A new Raytheon-built virtual reality app puts users on a New England hilltop, looking out onto the test range for the company’s new 360-degree Global Patriot Solutions radar. The app, available for both Android devices, and iOS devices, works with any Google Cardboard-compatible headset. Raytheon itself is giving away free Google Cardboard viewers, previously used the technologyRead More →

Tokyo-based Colopl has announced the formation of a $50 million Colopl VR Fund to provide support for the virtual reality industry. The Colopl VR Fund is open to funding both Japanese and foreign companies in hardware and software, including headsets, games, video content, development tools, and distribution platforms. It also plans toRead More →

The White House has released a 360-degree virtual reality tour of its holiday decorations. On an Android smartphone, you can watch the tour in immersive virtual reality with a Google Cardboard set. On iPhones and standard desktop browsers, you can click-and-drag to look in different directions. It’s interesting because it’sRead More →

Flickr has released a new app for the Gear VR that allows users to browse through the platform’s 360-degree photographs. “Over the years, Flickr users have uploaded tens of thousands of 360-degree photos and today we’re offering a new way to explore and view these images,” the company said inRead More →

Google has released the Cardboard Camera app, free for Android smartphones. With Cardboard Camera, users are able to record 360-degree panoramas for viewing with Cardboard VR headsets. The way it works is that it prompts the user to slowly turn around in a circle — I spun around in my office chair.Read More →

As the virtual- and augmented- reality wars heat up, Apple is making sure it stays competitive with occasional acquisitions such as AR pioneer Metaio and 3D sensor outfit PrimeSense. Now it’s adding another company to its quiver, Swiss-based Faceshift, whose motion capture tech allows animated avatars to double the facial movements ofRead More →

Press release: Vuzix Awarded Eight CES 2016 Innovation Awards, Including “Best of” in Gaming and Virtual Reality ROCHESTER, N.Y. —Vuzix Corp., a leading supplier of video eyewear and smart glasses products in the consumer, enterprise and entertainment markets, announced that the company has received eight International CES Innovation 2016 awards,Read More →

HTC’s Vive virtual reality  headset has received the Best Accessory at Paris Games Week, and Sony’s Playstation VR received the Technical Innovation prize at the world’s second-largest video game trade fair, the organization announced. The Vive was featured at Paris Games Week with several playable virtual reality demonstrations, including a first-personRead More →

Aside from some patents, Apple has been very quiet on the virtual reality front. While many iPhone users are enjoying virtual reality applications and immersive videos, they are using Google Cardboard-compatible headsets. Today, Apple has finally taken one small public step into virtual reality, with the release of an immersiveRead More →

OSVR, the open source alternative to the Oculus Rift, is now available for pre-order from Razer for $300. “The current stock we have is being shipped to areas in the US and the EU,” the company announced on its forums yesterday. “Countries in Asia Pacific will follow soon.” According to MaximumRead More →

Indiana’s basketball season officially opens this Saturday, October 24, with the first game live-streamed in virtual reality. The Mark Cuban Center for Sports Media and Technology introduces virtual reality to their fans with their new Samsung Gear VR headsets. Fans will be able to experience Hoosier Hysteria as if they wereRead More →

Researchers at Australia’s James Cook University, the Tree-Kangaroo and Mammal Group and the Port Douglas Wildlife Habitat are using virtual reality to raise awareness of the plight of the endangered tree kangaroo, which lives in the rain forest. “If someone visits the Malanda Falls visitor information centre and there are no tree kangaroosRead More →

Syfy has updated its virtual reality app for its upcoming series, “The Expanse,” with a virtual fly-by of Tycho Station and the Nauvoo generation starship and handed out hundreds of Google Cardboard headsets at New York Comic Con last week. The app was first released in July of 2015 and was promotedRead More →