Time Inc., the publisher of the iconic Life magazine that closed in 1972, is relaunching the title — in virtual reality. The new Life VR features immersive storytelling, the company said in its announcement last week, and is available as a free download in the Life VR app for iOS and AndroidRead More →

The Proto Awards gala will be held in Hollywood on October 8, and the list of nominees has been announced. Categories include Most Transportive Experience, Best Game, Best Music Experience, Best Social Experience, Best Mobile Experience, Best Interaction Design, Most Innovative, Best Original Score, Best Live Action Experience, Best Sound Design, Best Educational Experience, Best Student Experience, Best Narrative Experience, Best Independent Experience, Best UserRead More →

Sketchfab is calling on 3D creators to re-create iconic scenes from movies and is giving away two Oculus Rifts, among other prizes, to the best creations. The contest deadline is October 13, and the application details are here.   Star Wars – Deliverance of Binks by JCulley3D on SketchfabRead More →

The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time that the class is available in a format that can be viewed immersively on a virtualRead More →

Google’s Daydream virtual reality platform is now open to the public. The Daydream software development kit came out of beta, the company announced Thursday. The kit, available here for Android, has native Unity integration and native integration with Unreal Engine 4. Daydream is coming this fall, and is part ofRead More →

People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in virtual reality. Nielsen’s researched was conductedRead More →

Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less annoying for users by experimenting with ad types and placements. VirtualSky Denver-based VirtualSky recently rolled out the ability toRead More →

Camera maker 360fly has partnered with software company RaceRender to allow users to add custom video data displays to their 360-degree videos, the companies announced yesterday. Users can shoot the video with a 360fly camera, edit the video with the RaceRender software, and then share it to YouTube and other social media. The 360fly camera includes aRead More →

This year’s presidential election will be conducted, in part, in virtual reality. A partnership between NBC News and AltspaceVR is transforming a virtual recreation of New York’s Rockefeller Center Plaza into Democracy Plaza, where AltspaceVR users can attend debate watch parties, live discussions with political experts and political comedy events.Read More →