Pygmal Technologies launched a beta version of SPACE, a computer user environment that aims to replace monitor screens with virtual screens. The application, now available for download for the HTC Vive and Oculus Rift, is currently free, and Pygmal CEO Xiao Jia told Hypergrid Business that the price will remain low, in order to attractRead More →

Unimersiv has launched a new virtual reality platform for educational experiences, joining Google Expeditions, Nearpod VR, and Fieldscapes VR. It is currently available for the Oculus Rift and Samsung Gear VR, with support for other mobile-based platforms still to come. “We are planning on supporting Cardboard but definitely want to make theRead More →

Nothing beats taking an actual car for an actual drive, but virtual reality can whet buyer appetites for the real thing and can also offer customers an opportunity to see a broader variety of cars than can physically fit in a showroom. The automotive sector is notable in being an early moverRead More →

Best Western International, Inc. recently announced it will use virtual reality to allow customers tour guest rooms, hotel lobbies and other amenities at any of their North American hotels in immersive 360-degree video before they check in. “Walking into a lobby or guest room leaves an indelible impression on what kind of experience will follow,Read More →

Press release: “Web Valentine’s Day” – P&G and Alibaba Refresh VR Shopping Experience BEIJING — P&G China and Alibaba VR Lab jointly launched the “VR Boy Friend” and “VR Girl Friend” marketing campaign on May 20, “Web Valentine’s Day,” the Chinese online version of the holiday, using VR technology on Alibaba’s TaobaoRead More →

At a time when immersive virtual reality seems to be the main focus for startups, one company, Edorble, has built a traditional, screen-based virtual world for educators. The company also plans to support mobile platforms, and a directory where users will search for and link to other educators willing to collaborateRead More →

Press release: AT&T, Samsung and Carnival Corporation Launch Virtual Reality Cruise Vacation Experience National Initiative Debuts Feb. 19 in 133 AT&T Stores in 37 States, Highlighted by Experiential Event Feb. 27 at the AT&T Flagship Store on Chicago’s Magnificent Mile For most, tropical breezes and beaches are out of reachRead More →

If you can’t wait until February 7 to watch Animal Planet’s Puppy Bowl XII, you can get a virtual reality preview of it today. Watch the preview reel on Discovery VR or on Animal Planet’s YouTube page (below). You can also download the Discovery VR app for the iPhone and for Android smartphones.Read More →

Roundme virtual tour application allows photographers and brands to create, upload and share 360 degrees immersive paranomic photos and multimedia content of real spaces, which users can then visit virtually using Google Cardboard on the web browser or on Android and iOS devices. The application, which already hosts a numberRead More →

LandMark Entertainment Group is bringing theme park experiences to living rooms — via virtual reality. The company, best known for traditional rides and other theme park experiences based on movies such as Jurassic Park and Terminator, is planning to release the Pavilion of Me virtual entertainment portal,  in the fall of 2016Read More →

Press release: Virtual reality specialist Daden awarded £230,000 by Innovate UK Daden Limited – a virtual reality specialist based at the Innovation Birmingham Campus – has been awarded nearly £230,000 by Innovate UK for its Virtual Field Trips as a Service initiative. The funding has been awarded in phase two of InnovateRead More →

Press release: Kaleidoscope VR Film Festival awards jury prize to Tomas Mariancik for Sightline: The Chair San Francisco, CA –Virtual reality agency Kaleidoscope in partnership with Broad Green Pictures, today unveiled the Jury Prize winner of the Kaleidoscope VR Film Festival (KVRFF). Presented by Vrideo, KVRFF is a multi-city tourRead More →

New Zealand-based virtual reality startup 8i has received $20 million from Samsung and other investors to enable virtual reality users to immersively engage with realistic 3D video captures, or holograms, of people. “Wellington is the perfect place to scale this company,” 8i CEO and co-founder Linc Gasking said in a statement. “There are so many world leadersRead More →

Cowboys and Indians captivated the country when Buffalo Bill’s Wild West rolled through America in the late 1800s and early 1900s. More than a century later, Ball State digital artists have re-created the legendary showman’s outdoor exhibition.Read More →

WeMakeVR.com and Tommy Hilfiger launch VR Runway Show Experience Hosted in select ‘Tommy Hilfiger’ stores and wholesale partners globally, consumers can watch WeMakeVR’s “Fall 2015 ‘Hilfiger Collection’ VR experience” from a VIP seat in 360 degree 3D virtual reality – and then immediately shop the collection. AMSTERDAM, THE NETHERLANDS – WeMakeVRRead More →

There’s been a recent trend with real estate companies to create virtual walk-throughs of properties for prospective customers. But one company, eXp Realty, has taken this a step further and actually has its offices in a virtual environment. “We don’t have any physical bricks-and-mortar office of any significance, other than toRead More →

Picture by Floorplan Revolution VR

This past week, Atlanta-based Trick 3D announced an application that will allow architects, home builders, real estate marketers and developers to generate 3D virtual environments using just 2D floor plans. The Floorplan Revolution app will also allow their clients to experience photo-realistic walkthroughs of those environments using Samsung Gear VR and Google Cardboard headsets. The softwareRead More →

Storytelling is a valuable form of human expression that has been around since the very ancient times. Story itself is essential to so many art forms, and theater is one of them. We have written before about how virtual reality could be applied to journalism and immersive storytelling. Theatrical “storytellers” are yetRead More →

Restaurant owners looking for an edge in a crowded market and hungry diners that would like more, or better detailed information about eateries now have a virtual reality option. Recently, YouVisit launched YouVisit Restaurants as a free app for the Samsung Gear VR headset. The app allows anyone with aRead More →

Late last year, Destination British Columbia filmed British Columbia’s raw wilderness with 360-degree cameras to create The Wild Within VR Experience for the Oculus Rift. If you don’t happen to have an Oculus Rift developers kit, you can watch the behind-the-scenes video below about how the virtual reality experience was filmed.Read More →

Car companies have been getting into virtual test drives lately. There’s the Volvo XC90 Experience, for example. And Mercedes VR for Cardboard for Android phones. And Subaru Motorsports, also for Android — look for the videos with the 360 symbol, and select the virtual reality headset mode. But this Castrol EDGERead More →

Today’s realtors struggle to promote homes to prospective clients when those clients are too far away, don’t have a lot of time for house hunting — of if the house hasn’t even been built yet. Some real estate agents are turning to virtual reality to address these issues. With virtualRead More →

China-based OnePlus, known for their OnePlus One smartphone, is launching their OnePlus 2 smartphone next month in virtual reality. “You’re going to want to experience it, and to help you out, we are releasing our very own Cardboard,” the company said in an announcement. “It’s based on Cardboard 2.0, but with some notableRead More →

Thousands of real estate agents already using the technology to create virtual property tours seen by over a million people a month MOUNTAIN VIEW, CA – Matterport, a leader in computer vision technology and immersive media, announced that it has raised a $30M Series C financing led by Qualcomm Incorporated,Read More →

Press release: Next Galaxy To Provide Berkshire Hathaway Subsidiary Richline With ECommerce Virtual Reality Content Miami Beach, FL –  Next Galaxy Corp., a leading developer of innovative content solutions and fully immersive consumer virtual reality technology, announced that it will be providing Richline Group Inc. with a virtual reality experience toRead More →

3D Systems has released the very first virtual reality robotic prostatectomy simulation training, created to assist in the education and planning of robotic surgical procedures. “Individualized patient-specific soft tissue 3D printing allows surgeons and trainees the opportunity to operate on a model that looks and feels just like their patient’s kidneyRead More →

The owners of the Next Reality and Pillars of Mist OpenSim grids have announced that the two virtual worlds are closing this month. “It pains me to have to say this, but from the 15th May 2015 The Next Reality Grid will be going offline,” said grid owner Mike Hart inRead More →

Press release: WorldViz Introduces VizMove: The Industry’s First Out-of-the-Box Virtual Reality Solution for the Enterprise New end-to-end VR solution featuring Vizard 5.1 provides seamless set of tools for portable virtual reality SANTA BARBARA, Calif.  – WorldViz, the company that powers virtual reality, today announced VizMove, the industry’s first out-of-the-box wide-area-walkingRead More →

In a paper released today, neuroscientists from Sweden’s Karolinska Institutet have used virtual reality to find out how people feel when they think their body is invisible. “This experience affects bodily self-perception and social cognition,” the authors wrote. A person was primed to think they’re invisible by wearing a virtual reality headset,Read More →

Virtual Desktop is a free Windows application that instantly makes the entire Windows operating system accessible via the Oculus Rift. Anything that you can use on your monitor, such as a word processor or a browser, you can use in virtual reality. Read a very thorough review at Road to VR.Read More →

Press release: VirtualTourCafe Offers 3-D Virtual Reality Alternative to Traditional Real Estate Virtual Tours and Open House Online service embraces new 3-D technology developed by Matterport to offer international and out-of-town buyers an alternative to the traditional real estate virtual tours and being there in person. Pleasanton, CA  – VirtualTourCafeRead More →

Rethink Communications, a Vancouver-based advertising agency, recently approached my company, AC+A with an interesting project to raise awareness for the #NoTankers campaign. The campaign is run by Rethink’s clients, the non-profit Dogwood Initiative, to stop the increase of oil tanker traffic in Vancouver’s Burrard Inlet. Rethink wanted to create aRead More →

So you’re walking along on your virtual treadmill, wearing your virtual reality goggles, and you come to a door. You stretch out your hand to push it open and feel … nothing. Because there’s no physical door actually there. One way to fake a sense of touch is to attachRead More →

I may have been premature when I announced that immersive movies were the killer app for virtual reality. What was I thinking? Who wants to spend two hours in a bulky headset? Obviously, the killer app for virtual reality is going to be music videos. The length of a songRead More →

Android smartphone users can now watch Paul McCartney’s recent Candlestick Part concert in virtual reality by downloading this app and using it in conjunction with Google Cardboard or similar smartphone-phone based headset. “ It was a spectacular show, one we think everyone should be able to experience,” said Vaunt VR, theRead More →

Press release: Announcing the Federal Consortium of Virtual Worlds 2015 Workshop, March 6-7, 2015 November 17, 2014 – The U.S. Army Research Laboratory, Human Research and Engineering Directorate, Simulation and Training Technology Center’s Military Open Simulator Enterprise Strategy (MOSES) and AvaCon are pleased to announce the Federal Consortium of VirtualRead More →

Anyone who has worked on the production side of virtual environments can attest that content creation and scene development is a costly and time consuming endeavor. Depending on the complexity and fidelity of the scene, production can easily become the highest expense of the project. In more traditional virtual environmentsRead More →

Bassima Alansary came to virtual worlds in secret. Her family and culture forbid her from having an avatar, or from speaking to men even in virtual settings. She lived in Saudia Arabia, in fear of being punished for the simple desire of wanting to learn to speak English. “When IRead More →

As we wrote before, virtual reality is transforming education in many different ways. But one of the most powerful is that it helps students develop a motivation for learning through virtual rewards that provide real value to the learners, a sense of personal or group success, and personal autonomy. Virtual rewards can replace traditionalRead More →

While many companies still haven’t even heard of virtual reality, real estate developer Panoptic Group has already been putting virtual reality to work, using it to help sell new properties. The Chicago-based firm is known for its innovative projects and teamed up with Arch Virtual, a company that builds custom virtual reality simulations for realRead More →

Last year, Oculus VR kickstarted a whole new era of virtual reality. It’s easy to take for granted, now that the movement is well underway, but it’s important to remember that none of this would be possible without the ingenuity, persistence and forward thinking vision put forth by Palmer LuckeyRead More →

The Virtual Worlds City grid is moving from OpenSim to Unity 3D. “Since our clients only will shop and explore there is no need for all the build tools that the OpenSim-based viewers have,” said Frank Corsi, co-founder and CTO of parent company 3D Virtual Web, Inc. I’ve compared Unity to OpenSim before,Read More →

It was quite an honor to witness my uncle, David Brouchoud, exploring a virtual recreation of the USS Helena CA-75, a Navy heavy cruiser he served on more than 60 years ago. Using the Oculus Rift virtual reality headset, he was able to walk the decks of the ship again,Read More →

Riftmax Theater 4D, a virtual environment with a theater and meeting space, has been released for the Oculus Rift and is now available for free as a download from Oculus Share or from the project website. It was also the location of last week’s Road to VR Roundtable Discussion and is where the talkRead More →

  Daden Ltd,. a UK-based virtual reality consulting firm, has released a virtual campus demo that runs in the browser. The demo showcases some of the company’s virtual tools, including the ability to display slideshows, videos, Web links and PDF documents in the world. It also offers maps, collaborative rating systems, comment boards,Read More →

William Warren’s research group is advancing virtual reality technology in the service of studying the science of the swarm: how patterns of crowd movement emerge from individual behaviors. He described his work June 29 in a keynote address to a conference in Vancouver. PROVIDENCE, R.I. [Brown University] —The cognitive scientistsRead More →

U.K.-based group Infinite Void is seeking £5,000 — about US $8,500 — for a virtual ride to outer space. The idea is to send a weather balloon with 12 GoPro cameras up to the edge of space — 30 kilometers, or nearly 20 miles, straight up. The recorded video would then beRead More →

Press release: Pantomime 3D App Launches Interactive VR and Augmented Reality Platform The Pantomime 3D app, launched today, lets iPad and iPhone users reach into realistic 3D worlds with their mobile devices. Levity Novelty and Pantomime Corporation announced they are offering this revolutionary VR and augmented reality software free ofRead More →