So you want to operate a business in a virtual world, with a shop that people can visit and look around. Last week, I offered some tips for creating demand for your products. This week, here’s some advice on how to do a competitive analysis. 1. Gauging quality How doRead More →

In virtual worlds, the question of free stuff — free content, free software, free land — comes up a lot. Some people love free stuff.┬áSome people hate it. Some people say that all content should be free because there are no distribution costs.┬áSome people say that content should cost moneyRead More →