Running your own virtual world? Considering registering a dot-world domain name for it.
ICANN approved this new top-level domain last fall — along with a bunch of other ones, such as .beer and .guru.
Dot-world hasn’t been particularly popular so far — according to nTLDStats, it has fewer than 9,000 domains registered — compared to 781,943 for another new-comer, dot-xyz.
That’s not a particularly good sign. Top-level domains cost a lot of money to set up and maintain. And dot-world, in particular, doesn’t offer any compelling advantages over dot-com for most companies.
On the other hand, it does mean that there are plenty of domains available.