Tim Cook says VR not a niche

An OpenSim region on my iPhone visited in the CtrlAltStudio viewer.

An OpenSim region on my iPhone visited in the CtrlAltStudio viewer and a Google Cardboard headset. 

Apple CEO Tim Cook faced a question about virtual reality at the company’s first quarter earnings call on Tuesday, and was not particularly forthcoming about Apple’s plans.

“In terms of virtual reality, no, I don’t think it’s a niche,” he said. “I think … it’s really cool and has some interesting applications.”

Apple has long been rumored to be working on a virtual reality project, but there have been no concrete announcements.

Of course, Apple has a history of making a big production of its announcements, so it’s unlikely that they would let something slip at a regular conference call.

At least, one can only hope.

On a positive note, Apple did recently hire a top virtual reality user experience researcher.

Read more about Apple VR rumors at Pocket-lint, CNN Money and The Street.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.

  • In case there is an announcement from Apple it would happen at the WWDC 2016 as the first opportunity. This is typically an area that needs a lot of under the hood changes both in iOS and OS X in addition to developer buy-in.