Apple CEO Tim Cook faced a question about virtual reality at the company’s first quarter earnings call on Tuesday, and was not particularly forthcoming about Apple’s plans.
“In terms of virtual reality, no, I don’t think it’s a niche,” he said. “I think … it’s really cool and has some interesting applications.”
Apple has long been rumored to be working on a virtual reality project, but there have been no concrete announcements.
Of course, Apple has a history of making a big production of its announcements, so it’s unlikely that they would let something slip at a regular conference call.
At least, one can only hope.
On a positive note, Apple did recently hire a top virtual reality user experience researcher.