Hypergrid Business ad layouts
General info
Hypergrid Business ads can run in three locations:
• On all Hypergrid Business editorial pages, including the front page and all the story pages
• On the Hypergrid Business vendor directory, which is the single most-visited area of the site.
• In the Hyperica directory, a sister site which categorizes the top hypergrid-enabled destinations on the public OpenSim grids.
You can run your ad in any of these places, or a combination.
All ads are purchased for one-month periods — ads that start running the middle of the month are pro-rated.
Ads can be purchased for several months at a time, locking in rates.
All ads are sold on a first-come, first-served basis. Hypergrid Business reserves the right to reject any ad that has inappropriate or illegal content.
Hypergrid Business Editorial Pages
This is the main Hypergrid Business Website. Ads run on the front page and all interior editorial pages. Ads on the vendor directory are sold separately. Some service pages such as “About Us” do not carry advertising.
• The “Above Masthead” ad runs at the very top of each page, and is 728 pixels wide and 90 pixels high.
• The “Above Footer” ad runs at the bottom of each page, just above the footer, and is 728 pixels wide and 90 pixels high.
• Ads “Sidebar 1” through “Sidebar 4” (S1 through S4) run in the right-hand sidebar of each page, and are 300 pixels wide and 250 pixels tall.
Note: A half-rotation on “Sidebar 1″ is currently available. “Sidebar 2” is sold out until the end of 2011.
| Above Masthead | Sidebar 1 | Sidebar 2 | Sidebar 3, 4, 5 | Above Footer | |
| Full | $650.00 | $253.00 | $233.00 | $214.00 | $295.00 |
| Half | $355.00 | $138.00 | $127.00 | $117.00 | $161.00 |
| Quarter | $236.00 | $92.00 | $85.00 | $78.00 | $107.00 |
Hypergrid Business Vendor Directory
| Sidebar 1 | Sidebar 2 | Sidebar 3 | Sidebar 4 | Sidebar 5 | Sidebar 6 | |
| Full | $65 | $59.00 | $53.00 | $48.00 | $43.00 | $39.00 |
| Half | $41 | $38.00 | $34.00 | $30.00 | $27.00 | $25.00 |
| Quarter | $30 | $27.00 | $24.00 | $22.00 | $20.00 | $18.00 |
- Each ad is 300 pixels wide and 250 pixels high.
Note: Sidebar 1, Sidebar 2 and Sidebar 4 are currently sold out through the end of 2011.
The list of OpenSim hosting providers has been the single most visited page at Hypergrid Business after the home page, accounting for 4 percent of all page views on the site. We’re making advertising available on this page for the first time this November.
The Vendor Directory ads will run on the main page of the directory, on the individual vendor listing pages, and on vendor category pages.
Hyperica
This is the Hyperica directory of OpenSim destinations that are accessible via the hypergrid. Ads run on the front page and all interior directory pages. Visitors include casual users looking for places to go in the OpenSim metaverse.
| Above Masthead | Sidebar 1L | Sidebar 1R | Sidebar 2L | Sidebar 2R | Above Footer | |
| Full | $250 | $66.00 | $66.00 | $66.00 | $66.00 | $150.00 |
| Half | $150.00 | $47.00 | $47.00 | $47.00 | $47.00 | $80.00 |
| Quarter | $80.00 | $28.00 | $28.00 | $28.00 | $28.00 | $50.00 |
- The “Above Masthead” ad runs at the very top of each page, and is 728 pixels wide and 90 pixels high.
- The “Above Footer” ad runs at the bottom of each page, just above the footer, and is 728 pixels wide and 90 pixels high.
- Ads “Hypergrid Sidebar 1 Left” through “Hypergrid Sidebar 2 Right” (HS1L through HS2R) run in the right-hand sidebar of each page, and are 125 pixels wide and 125 pixels tall.
Note: The ad “Hypergrid Sidebar 1 Left” is sold out until the end of 2010.
For more information, a price quote on an multi-ad package, or to place an advertising order please contact sales@hypergridbusiness.com.
Information for advertisers
Hypergrid Business is an online publication focused on the enterprise uses of virtual worlds. Our readers are managers interested in the use of virtual environments for training, simulations, collaboration, architecture, and other business uses, as well as the consultants, experts and designers who provide products and services to them.
In addition, some of our readers are early adopters of virtual platforms learning how to create their own grids, or setting up new sim-based businesses.
Hypergrid Business was launched in late spring of 2009, and total monthly visitors have been steadily climbing. As of March 1, 2011, Google Analytics reports that Hypergrid Business has had over 96,000 unique visitors, who’ve visited the site more than 177,000 times and viewed more than 307,000 pages. We’re currently seeing around 20,000 visits a month from around 11,000 unique visitors interested in enterprises uses of virtual worlds.
Ad rates are based on unique visitor counts from two months before, and are recalculated every one or two months, depending on traffic growth. Right now, we’re basing our rates on November’s 9,300 unique visitors. We do not adjust our ad rates after one-time spikes in traffic, such as October’s record-high 12,193 unique visitors – we check to see that the readers stick with us the following month before raising rates.
Each Hypergrid Business ad runs on the home page and on every editorial page. Some non-editorial pages, such as “About Us” and “FAQ” pages, do not carry advertising. The vendor directory pages have their own advertising, as does the Hyperica directory.
Ad rates are current as of March 1, 2011. Ad rotation refers to the percentage of visitors that see a particular ad — an ad in full rotation will be seen by each visitor that visits a page. An ad in half rotation will appear 50 percent of the time. An ad in quarter rotation will appear 25 percent of the time.
All rotations are scheduled by a third-party advertising service, AdSpeed. All advertisers get accounts on this service, are are able to track, in minute detail, how many people have viewed on their ad and how many have clicked on it. In addition, advertisers can easily swap advertising images in and out in order to test different advertising formats. Advertisers interested in running two simultaneous ads to see which performs better should buy two half-rotation ad slots. They will be able to track each ad’s performance separately.
Advertisers can reserve ad slots by purchasing several months at once. In addition, multi-month contracts are available in which advertisers can reserve a given spot for any length of time at 110% of standard rates, billed monthly.
In all other cases, ads will be sold on a first-come, first-serve basis.