Press release: NextVR Completes First LiveÂ Broadcast Quality Virtual Reality
Patented Technology Ushers in a New Era for TV, Film, Events, and CommunicationsÂ
Laguna Beach, CA â€“Â NextVR, a technology company that captures and delivers live and on-demand virtual reality experiences, last FridayÂ announced they have successfully conducted the first ever live, broadcast quality transmission of a virtual reality experience. The transmission was conducted this weekend between Laguna Beach, CA and Michigan where a reporter was transported to the beach in California and held a conversation in real time, high-definition, broadcast quality virtual reality.
â€œFor the first time, with NextVRâ€™s technology, we can transmit – live – three dimensional, high frame-rate video images, as well as the geometry of the world surrounding the camera, which virtually takes the viewer to where the action is and gives feeling of actually being there,â€ said Dave Cole, Co-founder, NextVR. â€œIt opens up a whole world of possibilities for virtual reality. Imagine if you could have stood on the moon with Neil Armstrong as he took his first step.Â With this advancement, you WILL be virtually teleported to Mars as mankind takes our first step there.â€
NextVR is the first company that has the technology to do this, with 14 patents granted and pending for the capture, compression, broadcast quality transmission, and display of virtual reality content. Specifically, NextVRâ€™s technology for live VR transmission includes:
- A 6K resolution, 80-frame-per-second, stereoscopic camera system that captures not just the visuals, but the 3D geometry of a location (e.g. the shape, size and distance of all the objects in the captured scene as well as the size of the environment).
- A patented stereoscopic broadcast technology platform that can transmit high resolution, 3-dimensional imagery and 3D geometry at bit-rates low enough to stream to mobile VR devices over cellular networks (as low as 4 mbps).
- NextVRâ€™s live-streaming player technology, which is demonstrable now on GearVR and other mobile and wired VR platforms.
â€œLIVE virtual reality capabilities has been the missing component to bring sports, news, entertainment and historical eventsÂ to VRÂ as a broad media platform. NextVR has made that a reality,â€Â said DJ Roller, award-winning filmmaker and Co-Founder, NextVR.Â â€œIâ€™ve spent my career bringing viewers closer to the action with 3D and giant screen IMAX films. But LIVE virtual reality is the most insanely disruptive thing Iâ€™ve seen.Â Itâ€™s a mind-altering sensation to be transported somewhere virtually and in real time. Youâ€™re not just watching it, youâ€™re right there â€“ in it.â€
Recently,Â NextVR also worked with Coldplay in London to shoot and produce theirÂ Ghost StoriesÂ Virtual Reality Concert Experience.Â The entire concert was captured with NextVR technology and software, and a clip of the first song,Â A Sky Full of Stars, is now available via the NextVR app on Samsung Gear VR headset. NextVR is also planning upcoming releases of major league sporting events, fashion shows and educational programming. All NextVRâ€™s content can be delivered instantly over mobile and home Internet connections.
NextVRÂ is a technology company that captures and delivers live and on-demand virtual reality experiences. From rock concerts to sporting events to fashion shows, and everything in-between â€“ viewers are transported into life-like experiences with true broadcast quality. Itâ€™s better than being there. Launched in 2009, NextVR has a vast IP VR portfolio with more than 14 patents granted and pending for the capture, compression, transmission, and display of virtual reality content.Â No other company can compete with this. NextVR also allows content to be streamed with pristine quality using current home and mobile Internet connections. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker â€“ NextVR provides a deeply immersive experience. For more information, go toÂ http://www.nextvr.com/
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