Vrse, a Los Angeles-based virtual reality film startup, has raised $12.56 million and changed its name to Within, said company founder andÂ renowned music video producer Chris Milk in a post last week.
The company received Series A round of funding from 21st Century Fox, Andreessen Horowitz, Vice Media, Tribeca Enterprises, Annapurna Pictures, Legendary Pictures, and Elisabeth Murdochâ€™s Freelands Ventures.
“People reading our name often donâ€™t know how to say it, and people who do know how to say it often donâ€™t know how to spell it when searching for it,” Milk wrote. “Turns out these are not great features for a company name.”
The company has already renamed its apps for the Android, iOS and Samsung’s Gear VR.
Its best-known films are the virtual reality documentaries Clouds Over Sindra and Waves of Grace.
â€œVR is going to play an incredibly important role in the history of mediums,â€ Milk said in a recent TED talk.Â â€œAll of these mediums require what we call “suspension of disbelief,” because there’s a translation gap between the reality of the story and our consciousness interpreting the story into our reality.â€
Watch the TED talk below.
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