One of the key early decisions to game design or creating a virtual currency platform is designing the price and exchange rate of virtual currency. Unfortunately after it’s been released, it’s also one of the most difficult to change, because the change impacts the userbase and economy of the system
Ada Chen Rekhi is a blogger and product manager located in San Francisco. She writes a blog at http://www.adachen.com and is currently Director of Product Management at Mochi Media, the world's largest browser-based games network. Prior to joining Mochi Media she was part of Microsoft's adCenter team working with premium clients such as Netflix, Overstock, Blue Nile, and REI across retail, consumer packaged goods, education and insurance verticals. Ada received her undergraduate degree from The Wharton School at the University of Pennsylvania. You can find Ada on Twitter at http://www.twitter.com/adachen.