Despite their brave faces, the producers of live events are still frightened about the impact of virtual events to erode their attendee base and diminish their profit margins. After all, if you can get the milk for free, why buy the cow? There’s been talk about employees at some associations
Michelle Bruno of Bruno Group Signature Events is a career meeting planner and exhibition organizer who has written several hundred articles for leading meetings and exhibition industry publications. Her white papers on key exhibitors and attendees are acclaimed as some of the finest research available in the field. With participation in face-to-face meetings as a supplier, organizer and writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions.