Scott Lum is a disruptive digital marketer and new media junkie. He manages the digital event program for Microsoft, creating and promoting webcasts, audio podcasts, videos and hands-on virtual labs for technical audiences. He's also working with the convergence of in-person and digital events with social media. The views presented are mine alone and do not necessarily reflect those of my employer.
It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last week, “What are/will be the biggest impediments to the VirtualRead More →
Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of the top vendors and trends in the virtual event industry.Read More →
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