Shel Horowitz of GreenAndProfitable.com is a green marketing consultant, columnist, and multiple-award-wining author. His eighth book, Guerrilla Marketing Goes Green (Wiley, 2010, co-authored with Jay Conrad Levinson) shows businesses many ways to not only go deliciously and deeply green—but also harness the marketing benefits of those commitments and turn them into revenues and profits.
Everyone wants to go green these days, including meeting planners. And while there are many ways to green a meeting, one of the greenest approaches to meetings is to not meet in person. This is a way to have most of the functionality of a face-to-face meeting, while saving enormousRead More →
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