The New York Times Virtual Reality app won the Mobile Grand Prix at Cannes Wednesday night. The newspaper has given away 1.3 million freeÂ Google VR headsets to subscribers to the Timesâ€™ Sunday edition since last November. AroundÂ 500,000Â thenÂ downloaded the NYT app for Android or iOS, which generated a total of 1.5
The New York Times has released an 8-minute virtual reality documentary based on footage fromÂ NASAâ€™s New Horizons fly-by ofÂ Pluto. The video includes views from space as well as views from the surface of the planetÂ andÂ was produced in collaboration with the Lunar and Planetary Institute and the Universities Space Research Association.
Press release:Â Distribution to Coincide with Release of VR Film, â€œSeeking Plutoâ€™s Frigid Heartâ€ NEW YORK–In partnership with Google, The New York Times will distribute 300,000 Google Cardboard viewers to its most loyal digital subscribers next month in conjunction with the publication of â€œSeeking Plutoâ€™s Frigid Heart,â€ a stereoscopic virtual reality